|
|
|
|
|
What is a GIS ? |
|
Why would you use one ? |
|
What data can you show in a GIS ? |
|
How does a GIS work? |
|
What do you use a GIS for? |
|
How can decisionmaking benefit from using a GIS? |
|
Some examples of GIS type queries. |
|
Demo of GIS using demographic data. |
|
|
|
|
GIS = Geographic Information System |
|
|
|
A software application that lets you view data
in different types of maps. |
|
|
|
GIS applications are designed to combine
business information from a database with standard geographic areas and
features. |
|
|
|
|
|
|
Powerful presentations of business data that
communicate meaning in visual images |
|
... a picture is worth a thousand words! |
|
|
|
|
Dollars - rent, expenses, sales |
|
|
|
Business units - buildings, leases, cars, etc. |
|
|
|
|
|
|
|
Combines business data and geographic data |
|
|
|
Business information tagged with locations |
|
Typically mailing address or longitude/latitude |
|
|
|
Database of geographic areas (polygons) |
|
States, Counties, Cities, Regions, MSAs, Zip
Codes |
|
Boundary details needed to define maps (shape
files) |
|
|
|
Database of geographic features |
|
Roads, Rivers, Lakes, etc. |
|
|
|
|
|
Thematic displays are colored by area |
|
Colors are used to display the ranges of data
values |
|
Can show patterns in data at levels such as
region, state, county, MSA, or zip code |
|
|
|
|
|
Points can be colored or sized according to
selected data values |
|
|
|
Points can be shown on maps with geographic
features (roads, rivers, boundary lines, etc.) |
|
|
|
|
|
GIS layers allow users to change displays
without revising the data |
|
Show any desired boundaries or features |
|
Alter data ranges, legends, colors, etc. |
|
|
|
Powerful Zoom and Drill Down Features |
|
Go from national/regional to individual points |
|
Drill down to granular data underlying all
points and areas |
|
|
|
|
Making visual comparisons of data among
geographic areas |
|
Identifying and analyzing trends in data |
|
Creating powerful business presentations that
can rapidly convey complex ideas |
|
Developing business graphics for reports,
manuals, etc. |
|
|
|
|
Program staff are better empowered to perform
market research and analysis |
|
Sales and marketing staffs can examine customer
information by location |
|
Regional management can more easily assess
business operations, trend analysis |
|
National management can better perform program
oversight and undertake comparative analysis |
|
|
|
|
|
|
Identifying areas with high densities of
customers |
|
Searching for high and low revenue areas |
|
Finding locations with decreasing [or
increasing] revenues |
|
Pinpointing “soon to expire” contracts or
purchasing arrangements |
|
Examine revenue contribution by source |
|
Examine expenditure pattern by use |
|
Assess geographic data distribution for a
specific customer or application |
|
Notes