Active Layer
The Active Layer is set for each project as a parameter in the iFrame configuration.
Clicking in the Map Window selects a shape/object of the Active Layer. For example, if a county layer is the active layer, clicking in the Map Window will select that specific county, zoom to its geographic extent and display a profile of its attributes in the lower left panel.
Change the Active Layer by clicking in the Layer name in the Legend Panel.
For example, change the active layer to the Places layer in the Legend Panel (click the layer name, it turns blue).
.. now press enter in the searchbar (same 85258 value)
.. a blue marker showing the location shows in the map.
.. what's new .. the map view zooms to the "geographic extent" of the active layer shape containing the location.
.. in this case, that is 1) a place and 2) Scottsdale, AZ.
.. now you can click the marker, or anywhere in the city to show/use the demographic profile in the lower left panel.