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$median household income
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Improving Competitive Advantage Workshops
    ... program information & registration

The Improving Competitive Advantage Workshops are designed to empower participants to learn about using tools and data to improve competitive advantage. See more about this program below. Among other topics, we explore using Metro S&O Data Analytics (Dallas example - sample metro) ready-to-use project using CVGIS and Tableau. You don't need to be a technician to make effective use of visual data analytics.

Complete this form to register for a Improving Competitive Advantage Workshop. Registration must be completed 24 hours in advance of the first session. Registrants will receive a confirming e-mail with code and connectivity details required to join the session.

  - All four fields above are required.

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Click checkbox to register. Click link below to set reminder. This section updates with new dates; check back.
February 2017 Program ICAW0217A -- 3:00-4:00 pm ET
  Session 1 - 01/26/17 Session 2 - 02/02/17 Session 3 - 02/09/17 Session 4 - 02/16/17

March 2017 Program ICAW0317A -- 3:00-4:00 pm ET
  Session 1 - 02/23/17 Session 2 - 03/02/17 Session 3 - 03/09/17 Session 4 - 03/16/17

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Overview. Participate in the Improving Competitive Advantage Workshops to learn about using tools and data to improve competitive advantage. The opportunities for improving competitive advantage integrate varying types of geography, several sources of demographic-economic data and tools/methods to analyze these data. A focus is on knitting together consumer expenditure patterns and the demographics of alternative geography -- and how it is changing over time.

Audience. Sessions are designed for people interested in improving competitive advantage. While there is a technical bent, the sessions are for anyone responsible for or interested in this topic as it relates to their organization. This includes management and business leaders who need to understand the possibilities and what could improve their business. MBA and other business school students will find this a useful augmentation to classroom studies. Not for businesses only -- the same methodologies, resources and their use applies to government, non-profit and professionals. Computer and statistical training and skills will be helpful but are not required. The Web sessions provide an overview of methodologies, access to key data and tools and step-by-step instructions on their use.

Program. Each workshop program consists of 4 one-hour web sessions. Each session builds on previous sessions. Participants receive an overview and detailed program reference materials that is reviewed in the first session.

Presenter. Sessions are conducted by Warren Glimpse, principal, ProximityOne.

The program is designed to help any organization more effectively improve competitive advantage. Whether a new or established business, serving a county or national market, similar tools and methods apply.

  • Determining your competitive position.
    - how many other establishments offer a similar service in your market area?
  • Examining patterns/characteristics of existing customers.
  • Determining locations of prospective customers and possible unknown opportunities.
  • Defining your market area.
    - what geographies have the largest number of prospects?
  • Determining sales potential in this market area.
    - what are the best measures to examine sales potential?
  • Using data and insights to make better decisions.
    - the what, where and how to expand your business and improve profitability.
  • Using your sales data identify geographic areas of opportunity.

Trader Joe's & Whole Foods and the Supermarket Industry
The sessions make use of Trader Joe's as the focus business and Whole Foods as a competitor business. These are both fascinating businesses and the analytical framework could have just as easily been Whole Foods as the focus business. These applications are focused on the "supermarkets and other grocery (except convenience) stores" industry (NAICS 445110) but could have been any other industry. We generalize as to methods, data resources and tools where applicable. Apply these methods, data resources and tools to your situation.

Additional Information
ProximityOne develops geographic-demographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at Contact ProximityOne (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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