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May 2023 .. during the past year the number of newspaper publishing establishments increased by nearly 11 percent. The latest data show that the number of U.S. newspaper publishing establishments changed from 6,683 in 2021Q3 to 7,402 in 2022Q3, a change of 719 (10.7%). The newspaper publishing industry is morphing into a hybrid that includes Internet publishing. This section is focused on using the Demographic-Economic Data Explorer (DEDE) and VDA GIS tools to access and analyze industry characteristics by type of business by county. The newspaper publishing industry is used as an example; the topics reviewed apply to any industry. Patterns of Newspaper Publishers Establishments by County; 2022Q3 This view illustrates use of VDA Desktop GIS to display a thematic pattern map of the U.S. by county showing the number of newspaper publishers. Data from the QCEW 2022Q3 data in the GIS friendly format described below were merged into the Census-sourced U.S. by county shapefile. Explore the many other newspaper industry data can be related to/analyzed with other types of subject matter and geography.  .. click graphic for larger view About this Section.. go to top This section is focused on using the Demographic-Economic Data Explorer (DEDE) to access and analyze industry characteristics by type of business by county. The newspaper publishing industry is used as an example but the topics reviewed here apply to any industry. The U.S. by county QCEW-based newspaper publishing establishments datasets, created using DEDE may be downloaded/viewed here for 2021Q3 (2017 NAICS code 51111) and here for 2022Q3 (2022 NAICS code 51311). These files are in dbase/dbf format that may be opened with Excel and other software. See more about these files/data below. DEDE users can generate these and related files as further reviewed below -- for any NAICS industry by selected time period. The data may be downloaded using the QCEW data as the source or Census Bureau annual County Business Patterns (CBP). Differences, and advantages/disadvantages, of these sources are reviewed below. Newspaper Publisher Industry Trends.. go to top Starting with 22Q1, a U.S. by county newspaper publishing industry dataset is being updated quarterly. See the example for Orange County, CA; new quarterly data will be added as new fields. On June 7, 2023, the dataset will contain quarterly data 22Q1 through 22Q4 and 2022 annual. These data are maintained in a GIS friendly form and may be accesssed using VDA GIS tools with the CountyTrends GIS project. This framework enables geospatial analysis of newspaper publishing industry bu county attributes in context of other geographies and subject matter. Newspaper Publishing Establishments by County; Quarterly & Annual 2022 Interactive Table .. goto top Rank on any column by clicking column header; use mouse-over on column header to view description of item. Use horizontal bar, slide right, to view more columns. .. use buttons below table for selective columns view. Usage Notes • Click ShowAll between queries/filters. • Use left-most column to select by state. • Find in Name button; click ShowAll button first .. click Find in Name button to search column 1 for text in edit box. .. text entered in edit box is case sensitive. .. partial names are okay to use. .. click with default value to view all rows with "Houston" (no quotes) North American Industry Classification Scheme.. go to top The newspaper publishing industry is defined based on the North American Industry Classification Scheme (NAICS). The NAICS coding is a standard, developed by OMB in consultation with Federal statistical agencies. NAICS is used Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Data users must understand these codes and vintages to use data organized by NAICS codes. NAICS is updated every 5 years, creating most recently 2012, 2017 and 2022 vintage. Newspaper Publishing Industry NAICS 2017 Code 51111 The newspaper publishing industry, as defined using the 2017 NAICS (type of business) comprises establishments known as newspaper publishers. This industry comprises establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form. • Establishments publishing newspapers exclusively on the Internet are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; • Establishments primarily engaged in printing newspapers without publishing are classified in Industry 32311, Printing; • Establishments, such as trade associations, schools and universities, and social welfare organizations, that publish newsletters for distribution to their membership, but that are not commonly known as newspaper publishers, are classified according to their primary activity designation; • Establishments primarily engaged in supplying the news media with information, such as news, reports, and pictures, are classified in Industry 519110, News Syndicates; and • Establishments of independent representatives primarily engaged in selling advertising space are classified in Industry 541840, Media Representatives. Newspaper Publishing Industry NAICS 2022 Code 51311 The newspaper publishing industry, as defined using the 2022 NAICS (type of business) comprises establishments known as newspaper publishers. This industry comprises establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form, including exclusively on the Internet. • Establishments primarily engaged in printing newspapers without publishing are classified in Industry 32311, Printing; • Establishments, such as trade associations, schools and universities, financial institutions, and social welfare organizations, that publish newsletters or newspapers for distribution to their membership, but that are not commonly known as newspaper publishers, are classified according to their primary activity; • Establishments primarily engaged in streaming news without publishing are classified in Industry 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers; • Establishments primarily engaged in supplying the news media with information, such as news, reports, and pictures, are classified in Industry 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers; and • Establishments of independent representatives primarily engaged in selling advertising space are classified in Industry 541840, Media Representatives. The NAICS definition for the newspaper publishing industry is functionally identical for the 2017 and 2022 vintages. NAICS codes, establishments included and titles are not the same for all types of business for different vintages. More About QCEW/CBP DEDE Generated Data Files .. go to top County Business Patterns (Census,CBP) .. data based on respondent collected from a universe of businesses. .. file provides data for one year. .. data reported when there are 3 or more establishments for a county in that NAICS code. .. each row provides data for a county. .. the first column contains the FIPS state + county code. .. subject matter fields include number of establishments, employment and annual wage payroll. .. annual 2021 data posted May 2023; data reference to access lag approximately 16 months. .. employment and wages are not suppressed (noise added). Quarterly Establishments and Wages(BLS, QCEW) .. data based on entities reporting 941 tax form and related data. .. file provides data for one quarter. .. data reported when there are 1 or more establishments for a county in that NAICS code. .. each row provides data for a county (agglvl 77) and other aggregation levels. .. the first column contains the FIPS state + county code. .. subject matter fields include number of establishments, monthly employment, quarterly wages; other items. .. 4th quarterly 2022 and 2022 annual data posted June 2023; data reference to access lag approximately 6 months. .. employment and wages are frequently suppressed . ProximityOne User Group .. go to top Join the ProximityOne User Group to keep up-to-date with new developments relating to metros and component geography decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group. Support Using these Resources Learn more about accessing and using demographic-economic data and related analytical tools. Join us in a Data Analytics Web session. There is no fee for these one-hour Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants. Additional Information ProximityOne develops geodemographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at www.twitter.com/proximityone. Contact us (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest. |
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