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Madison, WI Community & Region
-- Demographic Economic Characteristics & Patterns

The America's Communities Program (ACP) provides organized, multi-sourced data and tools to facilitate planning and community development by individual communities (more information). This document is focused on Madison, WI and provides access to these resources to analyze and better understand characteristics of the community and regional environment.

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Madison WI General Demographic-Economic-Geographic Characteristics -- scroll section
Population, 2013 estimate 243,3445,742,713
Population, 2010 (April 1) estimates base 233,3625,686,983
Population, percent change, April 1, 2010 to July 1, 2013 4.3%1.0%
Population, 2010 233,2095,686,986
Persons under 5 years, percent, 2010 5.8%6.3%
Persons under 18 years, percent, 2010 17.5%23.6%
Persons 65 years and over, percent, 2010 9.6%13.7%
Female persons, percent, 2010 50.8%50.4% 
White alone, percent, 2010 (a) 78.9%86.2%
Black or African American alone, percent, 2010 (a) 7.3%6.3%
American Indian and Alaska Native alone, percent, 2010 (a) 0.4%1.0%
Asian alone, percent, 2010 (a) 7.4%2.3%
Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) Z0.0%
Two or More Races, percent, 2010 3.1%1.8%
Hispanic or Latino, percent, 2010 (b) 6.8%5.9%
White alone, not Hispanic or Latino, percent, 2010 75.7%83.3% 
Living in same house 1 year & over, percent, 2009-2013 72.2%85.8%
Foreign born persons, percent, 2009-2013 10.4%4.7%
Language other than English spoken at home, pct age 5+, 2009-2013 14.6%8.6%
High school graduate or higher, percent of persons age 25+, 2009-2013 94.6%90.4%
Bachelor's degree or higher, percent of persons age 25+, 2009-2013 53.8%26.8%
Veterans, 2009-2013 11,208408,870
Mean travel time to work (minutes), workers age 16+, 2009-2013 19.121.7
Housing units, 2010 108,8432,624,358
Homeownership rate, 2009-2013 49.3%68.1%
Housing units in multi-unit structures, percent, 2009-2013 50.6%25.4%
Median value of owner-occupied housing units, 2009-2013 $214,100$167,100
Households, 2009-2013 103,2282,288,332
Persons per household, 2009-2013 2.192.43
Per capita money income in past 12 months (2013 dollars), 2009-2013 $31,322$27,523
Median household income, 2009-2013 $53,464$52,413
Persons below poverty level, percent, 2009-2013 19.4%13.0%
Business AttributesMadisonWisconsin
Total number of firms, 2007 18,693433,797
Black-owned firms, percent, 2007 3.6%2.6%
American Indian- and Alaska Native-owned firms, percent, 2007 0.2%0.6%
Asian-owned firms, percent, 2007 2.9%1.6%
Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 FS
Hispanic-owned firms, percent, 2007 1.7%1.3%
Women-owned firms, percent, 2007 29.1%25.9% 
Manufacturers shipments, 2007 ($1000) 2,418,297163,563,195
Merchant wholesaler sales, 2007 ($1000) 2,321,34159,996,244
Retail sales, 2007 ($1000) 4,103,64472,283,321
Retail sales per capita, 2007 $17,937$12,904
Accommodation and food services sales, 2007 ($1000) 595,3239,247,311
Geographic AttributesMadisonWisconsin
Land area in square miles, 2010 76.7954,157.80
Persons per square mile, 2010 3,037.0105.0
FIPS Code 4800055
Counties Dane County
(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.
FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms
Source: ProximityOne; Census Bureau; BLS

Detailed Demographic-Economic Data for All Places -- interactive tables
  • General Demographics
  • Social Characteristics
  • Economic Characteristics
  • Housing Characteristics

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