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Situation & Outlook Report

Santa Cruz-Watsonville, CA MSA (42100)
- Geographic-Demographic-Economic Characteristics -- access other areas
- access this document via http://proximityone.com/cbsa/1/cbsa42100.htm
- Updated: 09/19/18 .. see about topic updates.

Use this frequently updated document to examine geographic, demographic, economic & business characteristics and trends for this metro. Links are provided throughout to compare this metro to other metros and areas using interactive tables. Examine, for example, this metro in context of a peer group set of metros based on population size using this metros interactive table.

Metros implicitly compete among themselves for market share and business/economic development. Compare metros of interest using the ProximityOne MetroDynamics tool, integrating data presented here with other data, to assess how two or more metros/areas compare side-by-side ... now and into the future.

Contents of this Report
This document is organized into these sections:
1. Recent Trends & Outlook
1.1. Projections to 2030 by Component County
2. Overview & Updates
3. Reference & Thematic Pattern Maps
3.1. Lay of the Land
3.2. Neighborhood Patterns of Economic Prosperity
4. Population Characteristics & Trends
4.1. Component City Characteristics
4.2. Component County Characteristics
4.3. General Demographic Characteristics
5. Housing Characteristics & Trends
5.1. Total Housing Units
5.2. General Housing Characteristics
5.3. Residential Construction; Housing Units Authorized & Value
5.4. Housing Price Index
6. Economic Characteristics & Trends
6.1. Economic Profile
6.2. Establishments, Employment & Earnings by Sector (QCEW)
6.3. Establishments, Employment & Earnings by Sector (CBP)
6.4. General Economic Characteristics
6.5. Gross Domestic Product
6.6. Fortune 1000 Companies
6.7. Labor Market Characteristics & Trends
6.8. Cost of Living
7. Social & Education Characteristics
7.1. General Social Characteristics
7.2. Component School District Characteristics
7.3. Component Higher Education Institution Characteristics
8. GeoPolitics
  Terms of Use
  Statistical Release Dates
  Related Resources
  Using this Document
  About Metros & Principal Cities
  Glossary

Metropolitan Statistical Areas (MSAs) - larger metros
The nation's 382 metro areas (July 2015 CBSA vintage) contained approximately 279.7 million people in 2017, representing approximately 85.9 percent of the nation's 325.7 population.

Micropolitan Statistical Areas (MISAs) - smaller metros
The nation’s 551 micro areas contained approximately 27.7 million people in 2017, representing approximately 8.5 percent of the nation’s population.

Use the county interactive table to examine metro by county demographic change 2010-2017, the how and why of change and what these patterns suggest about the future.

Use the CBSA/metro interactive table to examine metro demographic change 2010-2017, the how and why of change and what these patterns suggest about the future.

Upcoming Updates (some items only appear in subscriber edition)
  • Housing Price Index (section 5.4) quarterly/annual
  • Establishments, employment & earnings (section 6.6) quarterly/annual
  • Employment Situation (section 6.7) monthly/quarterly/annual
  • Construction (section 5.3) monthly/quarterly/annual
    --
  • Sept 2018 -- 2017 ACS 1-year estimates -- demographic-economic tables; annual update

Recent Updates
... this report updates frequently. Selected updates are listed below. Register to receive update notifications.

  • 09.18.19 Gross Domestic Product & Related Measures
    .. 6.5. Metro GDP Annual Update - time series 2001-2017; updates with 2018 data December 2019
  • 09.18.18 Quarterly Establishments, Employment & Wages (QCEW) by Type of Business (NAICS)
    .. 6.2.2. QCEW Quarterly downloadable files
  • 09.03.18 City population annual estimates updated through 2017 .. 4.1 Component Cities
    .. Housing Unit annual estimates updated through 2017 .. 5.1. Housing Units
    .. Cost of Living .. feature added for MSAs .. 6.8. Cost of Living
  • 09.01.18 New 2017 Population & Components of Change;
    .. sections updated: 2. Overview .. 4. CBSA Components of Change .. 4.2. CBSA County Components
  • 04.26.18 New 2016 County Business Patterns/Establishment attributes; section 6.3
  • 03.01.18 New 2017 Housing Price Index; new, extended structure; section 5.4
  • 01.19.18 New 2016 Metro/CBSA demographic-economic interactive tables; rank/compare metros
    .. General demographics .. Social .. Economic .. Housing
  • Economic profile and personal income; section 6.1; annual/November.
  • Census tracts overview section; annual/December.
  • General Demographics section updated/extended; annual/December.
  • Higher education institutions; annual/February.
  • Overview lead narrative on population components of change; annual/March.
  • Metro & county demographic component detailed annual estimates; annual/March.
  • School districts in metro & K-12 enrollment; annual/August.
More about schedule and upcoming events ... Calendar ... Upcoming Events ... Find Event
 
1. Recent Trends & Outlook - goto top
This section provides a summary of recent business, demographic, economic trends; year-ahead & outlook to 2030.

The Recent Trends & Outlook section narrative is updated quarterly and is published in the subscriber edition. The narrative covers topics about this metro such as .. assessing the implications of next jobs report, impact of the Fed's action on the interest rate, which sectors are expanding or contracting, how housing market conditions are changing and more on insights to help your planning and decision-making.

Projections to 2030. The following table presents the most recent ProximityOne population projections to 2030 by metro county and and the metro overall. ProximityOne develops annual population estimates and projections by single year of age by county to 2030. We also develop custom estimates and projections. Contact us for further information (leave message in text box). Or call us at 888.364.7656. These projections are updated periodically and make use of other demographic-economic data presented in this document. See terms of use.

Santa Cruz-Watsonville, CA [42100] CBSA by County Population Estimates & Projections to 2030
http://proximityone.com/outlook2030.htm
-- Vintage: 01/09/18 -- Model: 1.0.2 -- Report: 1.1 -- Run: 01/22/18
-- County -- 7/1/20102010%7/1/20202020%7/1/20302030%2010-302010-30%
  Santa Cruz, CA [06087]263,270100.00281,692100.00302,189100.0038,91914.78
  Region Total263,270100.00281,692100.00302,189100.0038,91914.78
 

  2. Overview & Update - goto top

Population. The total population of the Santa Cruz-Watsonville, CA MSA changed from 263,216 in 2010 to 275,897 in 2017, a change of 12,681 (4.8%). Among all metros, Santa Cruz-Watsonville, CA MSA ranked 173th in 2017, based on total population. It ranked 171th based population change from 2010 to 2017 and ranked 231th based population percent change from 2010 to 2017. See section 1. for population projections to 2030 for the metro by county. See section 4. for additional details on population.

Geography. The total land area of the Santa Cruz-Watsonville, CA MSA is 445.2 SqMi with water area of 162.0 SqMi. The metro ranked 824th among all metros based on total land area. With 2017 population density of 619.8, the metro ranked 35th among all metros (based on land area).

Geographic Mobility. The net migration of the Santa Cruz-Watsonville, CA MSA changed from 380 in 2011 (6/30/10 to 7/1/11) to -174 in 2017. From 2011 through 2017, the total net migration was 4,270; the average annual net migration was 610. See section 4 for additional details on migration.

Housing. The total housing stock of the Santa Cruz-Watsonville, CA MSA changed from 104,495 in 2010 to 106,318 in 2017, a change of 1,823 (1.7%). See section 5 for additional details on housing.

Cost of Living. The regional price parity (RPP) for all goods and services for the Santa Cruz-Watsonville, CA MSA changed from 120.1 in 2010 to 124.8 in 2016. The RPP is an index where the national average of the cost of goods and services sold is 100. The RPP is an indicator of the cost of living in that area relative to the U.S. overall average. See section 6.8 for additional details on Cost of Living.

Personal Income. The total personal income of Santa Cruz-Watsonville, CA MSA changed from 12,565,434 ($000s) in 2010 to 16,330,704 ($000s) in 2016, a change of 3,765,270 ($000s) (30.0%). The per capita personal income changed from $47,728 in 2010 to $59,455 in 2016, a change of $11,727 (24.6%). See section 6.1. for additional details on personal income.

Gross Domestic Product. This metro ranked number 182 among the 383 MSAs based on 2017 per capita real GDP. The real per capita GDP changed from $38,973 in 2011 to $41,613 in 2017 a change of $2,640 (6.8%).

.. Real GDP The real GDP changed from $10,332M in 2011 to $11,481M in 2017 a change of $1,149M ( 11.12%).

.. Current $ GDP The current dollar GDP changed from $10,798M in 2011 to $13,373M in 2017 a change of $2,575M ( 23.85%).

.. Quantity Index The all industry GDP quantity index changed from 100.429 in 2011 to 111.598 in 2017 a change of 11.169 ( 11.121%).

GDP is the most comprehensive measure of metro economic activity. GDP is the sum of the GDP originating in all industries in the metro. See section 6.5. for additional details on GDP.

Employment Situation (updated monthly). The Santa Cruz-Watsonville, CA MSA labor force changed from 143,630 in November 2016 to 144,013 in November 2017, a change of 383 (0.3%). The unemployment rate changed from 6.13% in November 2016 to 5.36% in November 2017, a change of -0.77 (-12.62%). See section 6.7. for additional details on the employment situation.
 
3. Reference & Thematic Pattern Maps - goto top

Select a Different Metro
... click a link below or use table
10100 Aberdeen, SD MISA
10140 Aberdeen, WA MISA
10180 Abilene, TX MSA
10220 Ada, OK MISA
10300 Adrian, MI MISA
10420 Akron, OH MSA
10460 Alamogordo, NM MISA
10500 Albany, GA MSA
10540 Albany, OR MSA
10580 Albany-Schenectady-Troy, NY MSA
10620 Albemarle, NC MISA
10660 Albert Lea, MN MISA
10700 Albertville, AL MISA
10740 Albuquerque, NM MSA
10760 Alexander City, AL MISA
10780 Alexandria, LA MSA
10820 Alexandria, MN MISA
10860 Alice, TX MISA
10900 Allentown-Bethlehem-Easton, PA-NJ MSA
10940 Alma, MI MISA
10980 Alpena, MI MISA
11020 Altoona, PA MSA
11060 Altus, OK MISA
11100 Amarillo, TX MSA
11140 Americus, GA MISA
11180 Ames, IA MSA
11220 Amsterdam, NY MISA
11260 Anchorage, AK MSA
11380 Andrews, TX MISA
11420 Angola, IN MISA
11460 Ann Arbor, MI MSA
11500 Anniston-Oxford-Jacksonville, AL MSA
11540 Appleton, WI MSA
11580 Arcadia, FL MISA
11620 Ardmore, OK MISA
11660 Arkadelphia, AR MISA
11680 Arkansas City-Winfield, KS MISA
11700 Asheville, NC MSA
11740 Ashland, OH MISA
11780 Ashtabula, OH MISA
11820 Astoria, OR MISA
11860 Atchison, KS MISA
11900 Athens, OH MISA
11940 Athens, TN MISA
11980 Athens, TX MISA
12020 Athens-Clarke County, GA MSA
12060 Atlanta-Sandy Springs-Roswell, GA MSA
12100 Atlantic City-Hammonton, NJ MSA
12120 Atmore, AL MISA
12140 Auburn, IN MISA
12180 Auburn, NY MISA
12220 Auburn-Opelika, AL MSA
12260 Augusta-Richmond County, GA-SC MSA
12300 Augusta-Waterville, ME MISA
12380 Austin, MN MISA
12420 Austin-Round Rock, TX MSA
12460 Bainbridge, GA MISA
12540 Bakersfield, CA MSA
12580 Baltimore-Columbia-Towson, MD MSA
12620 Bangor, ME MSA
12660 Baraboo, WI MISA
12680 Bardstown, KY MISA
12700 Barnstable Town, MA MSA
12740 Barre, VT MISA
12780 Bartlesville, OK MISA
12820 Bastrop, LA MISA
12860 Batavia, NY MISA
12900 Batesville, AR MISA
12940 Baton Rouge, LA MSA
12980 Battle Creek, MI MSA
13020 Bay City, MI MSA
13060 Bay City, TX MISA
13100 Beatrice, NE MISA
13140 Beaumont-Port Arthur, TX MSA
13180 Beaver Dam, WI MISA
13220 Beckley, WV MSA
13260 Bedford, IN MISA
13300 Beeville, TX MISA
13340 Bellefontaine, OH MISA
13380 Bellingham, WA MSA
13420 Bemidji, MN MISA
13460 Bend-Redmond, OR MSA
13500 Bennettsville, SC MISA
13540 Bennington, VT MISA
13620 Berlin, NH-VT MISA
13660 Big Rapids, MI MISA
13700 Big Spring, TX MISA
13720 Big Stone Gap, VA MISA
13740 Billings, MT MSA
13780 Binghamton, NY MSA
13820 Birmingham-Hoover, AL MSA
13900 Bismarck, ND MSA
13940 Blackfoot, ID MISA
13980 Blacksburg-Christiansburg-Radford, VA MSA
14010 Bloomington, IL MSA
14020 Bloomington, IN MSA
14100 Bloomsburg-Berwick, PA MSA
14140 Bluefield, WV-VA MISA
14180 Blytheville, AR MISA
14220 Bogalusa, LA MISA
14260 Boise City, ID MSA
14300 Bonham, TX MISA
14340 Boone, IA MISA
14380 Boone, NC MISA
14420 Borger, TX MISA
14460 Boston-Cambridge-Newton, MA-NH MSA
14500 Boulder, CO MSA
14540 Bowling Green, KY MSA
14580 Bozeman, MT MISA
14620 Bradford, PA MISA
14660 Brainerd, MN MISA
14700 Branson, MO MISA
14720 Breckenridge, CO MISA
14740 Bremerton-Silverdale, WA MSA
14780 Brenham, TX MISA
14820 Brevard, NC MISA
14860 Bridgeport-Stamford-Norwalk, CT MSA
15020 Brookhaven, MS MISA
15060 Brookings, OR MISA
15100 Brookings, SD MISA
15140 Brownsville, TN MISA
15180 Brownsville-Harlingen, TX MSA
15220 Brownwood, TX MISA
15260 Brunswick, GA MSA
15340 Bucyrus, OH MISA
15380 Buffalo-Cheektowaga-Niagara Falls, NY MSA
15420 Burley, ID MISA
15460 Burlington, IA-IL MISA
15500 Burlington, NC MSA
15540 Burlington-South Burlington, VT MSA
15580 Butte-Silver Bow, MT MISA
15620 Cadillac, MI MISA
15660 Calhoun, GA MISA
15680 California-Lexington Park, MD MSA
15700 Cambridge, MD MISA
15740 Cambridge, OH MISA
15780 Camden, AR MISA
15820 Campbellsville, KY MISA
15860 Ca±on City, CO MISA
15900 Canton, IL MISA
15940 Canton-Massillon, OH MSA
15980 Cape Coral-Fort Myers, FL MSA
16020 Cape Girardeau, MO-IL MSA
16060 Carbondale-Marion, IL MSA
16100 Carlsbad-Artesia, NM MISA
16140 Carroll, IA MISA
16180 Carson City, NV MSA
16220 Casper, WY MSA
16260 Cedar City, UT MISA
16300 Cedar Rapids, IA MSA
16340 Cedartown, GA MISA
16380 Celina, OH MISA
16420 Central City, KY MISA
16460 Centralia, IL MISA
16500 Centralia, WA MISA
16540 Chambersburg-Waynesboro, PA MSA
16580 Champaign-Urbana, IL MSA
16620 Charleston, WV MSA
16660 Charleston-Mattoon, IL MISA
16700 Charleston-North Charleston, SC MSA
16740 Charlotte-Concord-Gastonia, NC-SC MSA
16820 Charlottesville, VA MSA
16860 Chattanooga, TN-GA MSA
16940 Cheyenne, WY MSA
16980 Chicago-Naperville-Elgin, IL-IN-WI MSA
17020 Chico, CA MSA
17060 Chillicothe, OH MISA
17140 Cincinnati, OH-KY-IN MSA
17200 Claremont-Lebanon, NH-VT MISA
17220 Clarksburg, WV MISA
17260 Clarksdale, MS MISA
17300 Clarksville, TN-KY MSA
17340 Clearlake, CA MISA
17380 Cleveland, MS MISA
17420 Cleveland, TN MSA
17460 Cleveland-Elyria, OH MSA
17500 Clewiston, FL MISA
17540 Clinton, IA MISA
17580 Clovis, NM MISA
17660 Coeur d'Alene, ID MSA
17700 Coffeyville, KS MISA
17740 Coldwater, MI MISA
17780 College Station-Bryan, TX MSA
17820 Colorado Springs, CO MSA
17860 Columbia, MO MSA
17900 Columbia, SC MSA
17980 Columbus, GA-AL MSA
18020 Columbus, IN MSA
18060 Columbus, MS MISA
18100 Columbus, NE MISA
18140 Columbus, OH MSA
18180 Concord, NH MISA
18220 Connersville, IN MISA
18260 Cookeville, TN MISA
18300 Coos Bay, OR MISA
18380 Cordele, GA MISA
18420 Corinth, MS MISA
18460 Cornelia, GA MISA
18500 Corning, NY MISA
18580 Corpus Christi, TX MSA
18620 Corsicana, TX MISA
18660 Cortland, NY MISA
18700 Corvallis, OR MSA
18740 Coshocton, OH MISA
18780 Craig, CO MISA
18820 Crawfordsville, IN MISA
18860 Crescent City, CA MISA
18880 Crestview-Fort Walton Beach-Destin, FL MSA
18900 Crossville, TN MISA
18980 Cullman, AL MISA
19000 Cullowhee, NC MISA
19060 Cumberland, MD-WV MSA
19100 Dallas-Fort Worth-Arlington, TX MSA
19140 Dalton, GA MSA
19180 Danville, IL MSA
19220 Danville, KY MISA
19260 Danville, VA MISA
19300 Daphne-Fairhope-Foley, AL MSA
19340 Davenport-Moline-Rock Island, IA-IL MSA
19380 Dayton, OH MSA
19420 Dayton, TN MISA
19460 Decatur, AL MSA
19500 Decatur, IL MSA
19540 Decatur, IN MISA
19580 Defiance, OH MISA
19620 Del Rio, TX MISA
19660 Deltona-Daytona Beach-Ormond Beach, FL MSA
19700 Deming, NM MISA
19740 Denver-Aurora-Lakewood, CO MSA
19760 DeRidder, LA MISA
19780 Des Moines-West Des Moines, IA MSA
19820 Detroit-Warren-Dearborn, MI MSA
19860 Dickinson, ND MISA
19940 Dixon, IL MISA
19980 Dodge City, KS MISA
20020 Dothan, AL MSA
20060 Douglas, GA MISA
20100 Dover, DE MSA
20140 Dublin, GA MISA
20180 DuBois, PA MISA
20220 Dubuque, IA MSA
20260 Duluth, MN-WI MSA
20300 Dumas, TX MISA
20340 Duncan, OK MISA
20380 Dunn, NC MISA
20420 Durango, CO MISA
20460 Durant, OK MISA
20500 Durham-Chapel Hill, NC MSA
20540 Dyersburg, TN MISA
20580 Eagle Pass, TX MISA
20660 Easton, MD MISA
20700 East Stroudsburg, PA MSA
20740 Eau Claire, WI MSA
20780 Edwards, CO MISA
20820 Effingham, IL MISA
20900 El Campo, TX MISA
20940 El Centro, CA MSA
20980 El Dorado, AR MISA
21020 Elizabeth City, NC MISA
21060 Elizabethtown-Fort Knox, KY MSA
21120 Elk City, OK MISA
21140 Elkhart-Goshen, IN MSA
21180 Elkins, WV MISA
21220 Elko, NV MISA
21260 Ellensburg, WA MISA
21300 Elmira, NY MSA
21340 El Paso, TX MSA
21380 Emporia, KS MISA
21420 Enid, OK MSA
21460 Enterprise, AL MISA
21500 Erie, PA MSA
21540 Escanaba, MI MISA
21580 Espa±ola, NM MISA
21640 Eufaula, AL-GA MISA
21660 Eugene, OR MSA
21700 Eureka-Arcata-Fortuna, CA MISA
21740 Evanston, WY MISA
21780 Evansville, IN-KY MSA
21820 Fairbanks, AK MSA
21840 Fairfield, IA MISA
21860 Fairmont, MN MISA
21900 Fairmont, WV MISA
21980 Fallon, NV MISA
22020 Fargo, ND-MN MSA
22060 Faribault-Northfield, MN MISA
22100 Farmington, MO MISA
22140 Farmington, NM MSA
22180 Fayetteville, NC MSA
22220 Fayetteville-Springdale-Rogers, AR-MO MSA
22260 Fergus Falls, MN MISA
22280 Fernley, NV MISA
22300 Findlay, OH MISA
22340 Fitzgerald, GA MISA
22380 Flagstaff, AZ MSA
22420 Flint, MI MSA
22500 Florence, SC MSA
22520 Florence-Muscle Shoals, AL MSA
22540 Fond du Lac, WI MSA
22580 Forest City, NC MISA
22620 Forrest City, AR MISA
22660 Fort Collins, CO MSA
22700 Fort Dodge, IA MISA
22780 Fort Leonard Wood, MO MISA
22800 Fort Madison-Keokuk, IA-IL-MO MISA
22820 Fort Morgan, CO MISA
22840 Fort Payne, AL MISA
22860 Fort Polk South, LA MISA
22900 Fort Smith, AR-OK MSA
23060 Fort Wayne, IN MSA
23140 Frankfort, IN MISA
23180 Frankfort, KY MISA
23240 Fredericksburg, TX MISA
23300 Freeport, IL MISA
23340 Fremont, NE MISA
23380 Fremont, OH MISA
23420 Fresno, CA MSA
23460 Gadsden, AL MSA
23500 Gaffney, SC MISA
23540 Gainesville, FL MSA
23580 Gainesville, GA MSA
23620 Gainesville, TX MISA
23660 Galesburg, IL MISA
23700 Gallup, NM MISA
23780 Garden City, KS MISA
23820 Gardnerville Ranchos, NV MISA
23860 Georgetown, SC MISA
23900 Gettysburg, PA MSA
23940 Gillette, WY MISA
23980 Glasgow, KY MISA
24020 Glens Falls, NY MSA
24060 Glenwood Springs, CO MISA
24100 Gloversville, NY MISA
24140 Goldsboro, NC MSA
24220 Grand Forks, ND-MN MSA
24260 Grand Island, NE MSA
24300 Grand Junction, CO MSA
24330 Grand Rapids, MN MISA
24340 Grand Rapids-Wyoming, MI MSA
24380 Grants, NM MISA
24420 Grants Pass, OR MSA
24460 Great Bend, KS MISA
24500 Great Falls, MT MSA
24540 Greeley, CO MSA
24580 Green Bay, WI MSA
24620 Greeneville, TN MISA
24640 Greenfield Town, MA MISA
24660 Greensboro-High Point, NC MSA
24700 Greensburg, IN MISA
24740 Greenville, MS MISA
24780 Greenville, NC MSA
24820 Greenville, OH MISA
24860 Greenville-Anderson-Mauldin, SC MSA
24900 Greenwood, MS MISA
24940 Greenwood, SC MISA
24980 Grenada, MS MISA
25060 Gulfport-Biloxi-Pascagoula, MS MSA
25100 Guymon, OK MISA
25180 Hagerstown-Martinsburg, MD-WV MSA
25200 Hailey, ID MISA
25220 Hammond, LA MSA
25260 Hanford-Corcoran, CA MSA
25300 Hannibal, MO MISA
25420 Harrisburg-Carlisle, PA MSA
25460 Harrison, AR MISA
25500 Harrisonburg, VA MSA
25540 Hartford-West Hartford-East Hartford, CT MSA
25580 Hastings, NE MISA
25620 Hattiesburg, MS MSA
25700 Hays, KS MISA
25720 Heber, UT MISA
25740 Helena, MT MISA
25760 Helena-West Helena, AR MISA
25780 Henderson, NC MISA
25820 Hereford, TX MISA
25840 Hermiston-Pendleton, OR MISA
25860 Hickory-Lenoir-Morganton, NC MSA
25880 Hillsdale, MI MISA
25900 Hilo, HI MISA
25940 Hilton Head Island-Bluffton-Beaufort, SC MSA
25980 Hinesville, GA MSA
26020 Hobbs, NM MISA
26090 Holland, MI MISA
26140 Homosassa Springs, FL MSA
26220 Hood River, OR MISA
26260 Hope, AR MISA
26300 Hot Springs, AR MSA
26340 Houghton, MI MISA
26380 Houma-Thibodaux, LA MSA
26420 Houston-The Woodlands-Sugar Land, TX MSA
26460 Hudson, NY MISA
26500 Huntingdon, PA MISA
26540 Huntington, IN MISA
26580 Huntington-Ashland, WV-KY-OH MSA
26620 Huntsville, AL MSA
26660 Huntsville, TX MISA
26700 Huron, SD MISA
26740 Hutchinson, KS MISA
26780 Hutchinson, MN MISA
26820 Idaho Falls, ID MSA
26860 Indiana, PA MISA
26900 Indianapolis-Carmel-Anderson, IN MSA
26940 Indianola, MS MISA
26960 Ionia, MI MISA
26980 Iowa City, IA MSA
27020 Iron Mountain, MI-WI MISA
27060 Ithaca, NY MSA
27100 Jackson, MI MSA
27140 Jackson, MS MSA
27160 Jackson, OH MISA
27180 Jackson, TN MSA
27220 Jackson, WY-ID MISA
27260 Jacksonville, FL MSA
27300 Jacksonville, IL MISA
27340 Jacksonville, NC MSA
27380 Jacksonville, TX MISA
27420 Jamestown, ND MISA
27460 Jamestown-Dunkirk-Fredonia, NY MISA
27500 Janesville-Beloit, WI MSA
27540 Jasper, IN MISA
27600 Jefferson, GA MISA
27620 Jefferson City, MO MSA
27660 Jennings, LA MISA
27700 Jesup, GA MISA
27740 Johnson City, TN MSA
27780 Johnstown, PA MSA
27860 Jonesboro, AR MSA
27900 Joplin, MO MSA
27920 Junction City, KS MISA
27940 Juneau, AK MISA
27980 Kahului-Wailuku-Lahaina, HI MSA
28020 Kalamazoo-Portage, MI MSA
28060 Kalispell, MT MISA
28100 Kankakee, IL MSA
28140 Kansas City, MO-KS MSA
28180 Kapaa, HI MISA
28260 Kearney, NE MISA
28300 Keene, NH MISA
28340 Kendallville, IN MISA
28380 Kennett, MO MISA
28420 Kennewick-Richland, WA MSA
28500 Kerrville, TX MISA
28540 Ketchikan, AK MISA
28580 Key West, FL MISA
28620 Kill Devil Hills, NC MISA
28660 Killeen-Temple, TX MSA
28700 Kingsport-Bristol-Bristol, TN-VA MSA
28740 Kingston, NY MSA
28780 Kingsville, TX MISA
28820 Kinston, NC MISA
28860 Kirksville, MO MISA
28900 Klamath Falls, OR MISA
28940 Knoxville, TN MSA
29020 Kokomo, IN MSA
29060 Laconia, NH MISA
29100 La Crosse-Onalaska, WI-MN MSA
29180 Lafayette, LA MSA
29200 Lafayette-West Lafayette, IN MSA
29260 La Grande, OR MISA
29300 LaGrange, GA MISA
29340 Lake Charles, LA MSA
29380 Lake City, FL MISA
29420 Lake Havasu City-Kingman, AZ MSA
29460 Lakeland-Winter Haven, FL MSA
29500 Lamesa, TX MISA
29540 Lancaster, PA MSA
29620 Lansing-East Lansing, MI MSA
29660 Laramie, WY MISA
29700 Laredo, TX MSA
29740 Las Cruces, NM MSA
29780 Las Vegas, NM MISA
29820 Las Vegas-Henderson-Paradise, NV MSA
29860 Laurel, MS MISA
29900 Laurinburg, NC MISA
29940 Lawrence, KS MSA
29980 Lawrenceburg, TN MISA
30020 Lawton, OK MSA
30060 Lebanon, MO MISA
30140 Lebanon, PA MSA
30220 Levelland, TX MISA
30260 Lewisburg, PA MISA
30280 Lewisburg, TN MISA
30300 Lewiston, ID-WA MSA
30340 Lewiston-Auburn, ME MSA
30380 Lewistown, PA MISA
30420 Lexington, NE MISA
30460 Lexington-Fayette, KY MSA
30580 Liberal, KS MISA
30620 Lima, OH MSA
30660 Lincoln, IL MISA
30700 Lincoln, NE MSA
30780 Little Rock-North Little Rock-Conway, AR MSA
30820 Lock Haven, PA MISA
30860 Logan, UT-ID MSA
30880 Logan, WV MISA
30900 Logansport, IN MISA
30940 London, KY MISA
30980 Longview, TX MSA
31020 Longview, WA MSA
31060 Los Alamos, NM MISA
31080 Los Angeles-Long Beach-Anaheim, CA MSA
31140 Louisville/Jefferson County, KY-IN MSA
31180 Lubbock, TX MSA
31220 Ludington, MI MISA
31260 Lufkin, TX MISA
31300 Lumberton, NC MISA
31340 Lynchburg, VA MSA
31380 Macomb, IL MISA
31420 Macon-Bibb County, GA MSA
31460 Madera, CA MSA
31500 Madison, IN MISA
31540 Madison, WI MSA
31580 Madisonville, KY MISA
31620 Magnolia, AR MISA
31660 Malone, NY MISA
31680 Malvern, AR MISA
31700 Manchester-Nashua, NH MSA
31740 Manhattan, KS MSA
31820 Manitowoc, WI MISA
31860 Mankato-North Mankato, MN MSA
31900 Mansfield, OH MSA
31930 Marietta, OH MISA
31940 Marinette, WI-MI MISA
31980 Marion, IN MISA
32000 Marion, NC MISA
32020 Marion, OH MISA
32100 Marquette, MI MISA
32140 Marshall, MN MISA
32180 Marshall, MO MISA
32220 Marshall, TX MISA
32260 Marshalltown, IA MISA
32280 Martin, TN MISA
32300 Martinsville, VA MISA
32340 Maryville, MO MISA
32380 Mason City, IA MISA
32460 Mayfield, KY MISA
32500 Maysville, KY MISA
32540 McAlester, OK MISA
32580 McAllen-Edinburg-Mission, TX MSA
32620 McComb, MS MISA
32660 McMinnville, TN MISA
32700 McPherson, KS MISA
32740 Meadville, PA MISA
32780 Medford, OR MSA
32820 Memphis, TN-MS-AR MSA
32860 Menomonie, WI MISA
32900 Merced, CA MSA
32940 Meridian, MS MISA
32980 Merrill, WI MISA
33020 Mexico, MO MISA
33060 Miami, OK MISA
33100 Miami-Fort Lauderdale-West Palm Beach, FL MSA
33140 Michigan City-La Porte, IN MSA
33180 Middlesborough, KY MISA
33220 Midland, MI MSA
33260 Midland, TX MSA
33300 Milledgeville, GA MISA
33340 Milwaukee-Waukesha-West Allis, WI MSA
33420 Mineral Wells, TX MISA
33460 Minneapolis-St. Paul-Bloomington, MN-WI MSA
33500 Minot, ND MISA
33540 Missoula, MT MSA
33580 Mitchell, SD MISA
33620 Moberly, MO MISA
33660 Mobile, AL MSA
33700 Modesto, CA MSA
33740 Monroe, LA MSA
33780 Monroe, MI MSA
33860 Montgomery, AL MSA
33940 Montrose, CO MISA
33980 Morehead City, NC MISA
34020 Morgan City, LA MISA
34060 Morgantown, WV MSA
34100 Morristown, TN MSA
34140 Moscow, ID MISA
34180 Moses Lake, WA MISA
34220 Moultrie, GA MISA
34260 Mountain Home, AR MISA
34300 Mountain Home, ID MISA
34340 Mount Airy, NC MISA
34380 Mount Pleasant, MI MISA
34420 Mount Pleasant, TX MISA
34460 Mount Sterling, KY MISA
34500 Mount Vernon, IL MISA
34540 Mount Vernon, OH MISA
34580 Mount Vernon-Anacortes, WA MSA
34620 Muncie, IN MSA
34660 Murray, KY MISA
34700 Muscatine, IA MISA
34740 Muskegon, MI MSA
34780 Muskogee, OK MISA
34820 Myrtle Beach-Conway-North Myrtle Beach, SC-NC MSA
34860 Nacogdoches, TX MISA
34900 Napa, CA MSA
34940 Naples-Immokalee-Marco Island, FL MSA
34980 Nashville-Davidson--Murfreesboro--Franklin, TN MSA
35020 Natchez, MS-LA MISA
35060 Natchitoches, LA MISA
35100 New Bern, NC MSA
35140 Newberry, SC MISA
35220 New Castle, IN MISA
35260 New Castle, PA MISA
35300 New Haven-Milford, CT MSA
35380 New Orleans-Metairie, LA MSA
35420 New Philadelphia-Dover, OH MISA
35440 Newport, OR MISA
35460 Newport, TN MISA
35500 Newton, IA MISA
35580 New Ulm, MN MISA
35620 New York-Newark-Jersey City, NY-NJ-PA MSA
35660 Niles-Benton Harbor, MI MSA
35700 Nogales, AZ MISA
35740 Norfolk, NE MISA
35820 North Platte, NE MISA
35840 North Port-Sarasota-Bradenton, FL MSA
35860 North Vernon, IN MISA
35900 North Wilkesboro, NC MISA
35940 Norwalk, OH MISA
35980 Norwich-New London, CT MSA
36020 Oak Harbor, WA MISA
36100 Ocala, FL MSA
36140 Ocean City, NJ MSA
36220 Odessa, TX MSA
36260 Ogden-Clearfield, UT MSA
36300 Ogdensburg-Massena, NY MISA
36340 Oil City, PA MISA
36380 Okeechobee, FL MISA
36420 Oklahoma City, OK MSA
36460 Olean, NY MISA
36500 Olympia-Tumwater, WA MSA
36540 Omaha-Council Bluffs, NE-IA MSA
36580 Oneonta, NY MISA
36620 Ontario, OR-ID MISA
36660 Opelousas, LA MISA
36700 Orangeburg, SC MISA
36740 Orlando-Kissimmee-Sanford, FL MSA
36780 Oshkosh-Neenah, WI MSA
36820 Oskaloosa, IA MISA
36830 Othello, WA MISA
36840 Ottawa, KS MISA
36860 Ottawa-Peru, IL MISA
36900 Ottumwa, IA MISA
36940 Owatonna, MN MISA
36980 Owensboro, KY MSA
37020 Owosso, MI MISA
37060 Oxford, MS MISA
37080 Oxford, NC MISA
37100 Oxnard-Thousand Oaks-Ventura, CA MSA
37120 Ozark, AL MISA
37140 Paducah, KY-IL MISA
37220 Pahrump, NV MISA
37260 Palatka, FL MISA
37300 Palestine, TX MISA
37340 Palm Bay-Melbourne-Titusville, FL MSA
37420 Pampa, TX MISA
37460 Panama City, FL MSA
37500 Paragould, AR MISA
37540 Paris, TN MISA
37580 Paris, TX MISA
37620 Parkersburg-Vienna, WV MSA
37660 Parsons, KS MISA
37740 Payson, AZ MISA
37780 Pecos, TX MISA
37800 Pella, IA MISA
37860 Pensacola-Ferry Pass-Brent, FL MSA
37900 Peoria, IL MSA
37940 Peru, IN MISA
37980 Philadelphia-Camden-Wilmington, PA-NJ-DE-MD MSA
38060 Phoenix-Mesa-Scottsdale, AZ MSA
38100 Picayune, MS MISA
38180 Pierre, SD MISA
38220 Pine Bluff, AR MSA
38240 Pinehurst-Southern Pines, NC MISA
38260 Pittsburg, KS MISA
38300 Pittsburgh, PA MSA
38340 Pittsfield, MA MSA
38380 Plainview, TX MISA
38420 Platteville, WI MISA
38460 Plattsburgh, NY MISA
38500 Plymouth, IN MISA
38540 Pocatello, ID MSA
38580 Point Pleasant, WV-OH MISA
38620 Ponca City, OK MISA
38700 Pontiac, IL MISA
38740 Poplar Bluff, MO MISA
38780 Portales, NM MISA
38820 Port Angeles, WA MISA
38840 Port Clinton, OH MISA
38860 Portland-South Portland, ME MSA
38900 Portland-Vancouver-Hillsboro, OR-WA MSA
38920 Port Lavaca, TX MISA
38940 Port St. Lucie, FL MSA
39020 Portsmouth, OH MISA
39060 Pottsville, PA MISA
39140 Prescott, AZ MSA
39220 Price, UT MISA
39260 Prineville, OR MISA
39300 Providence-Warwick, RI-MA MSA
39340 Provo-Orem, UT MSA
39380 Pueblo, CO MSA
39420 Pullman, WA MISA
39460 Punta Gorda, FL MSA
39500 Quincy, IL-MO MISA
39540 Racine, WI MSA
39580 Raleigh, NC MSA
39660 Rapid City, SD MSA
39700 Raymondville, TX MISA
39740 Reading, PA MSA
39780 Red Bluff, CA MISA
39820 Redding, CA MSA
39860 Red Wing, MN MISA
39900 Reno, NV MSA
39940 Rexburg, ID MISA
39980 Richmond, IN MISA
40060 Richmond, VA MSA
40080 Richmond-Berea, KY MISA
40100 Rio Grande City, TX MISA
40140 Riverside-San Bernardino-Ontario, CA MSA
40180 Riverton, WY MISA
40220 Roanoke, VA MSA
40260 Roanoke Rapids, NC MISA
40300 Rochelle, IL MISA
40340 Rochester, MN MSA
40380 Rochester, NY MSA
40420 Rockford, IL MSA
40460 Rockingham, NC MISA
40540 Rock Springs, WY MISA
40580 Rocky Mount, NC MSA
40620 Rolla, MO MISA
40660 Rome, GA MSA
40700 Roseburg, OR MISA
40740 Roswell, NM MISA
40760 Ruidoso, NM MISA
40780 Russellville, AR MISA
40820 Ruston, LA MISA
40860 Rutland, VT MISA
40900 Sacramento--Roseville--Arden-Arcade, CA MSA
40940 Safford, AZ MISA
40980 Saginaw, MI MSA
41060 St. Cloud, MN MSA
41100 St. George, UT MSA
41140 St. Joseph, MO-KS MSA
41180 St. Louis, MO-IL MSA
41220 St. Marys, GA MISA
41260 St. Marys, PA MISA
41400 Salem, OH MISA
41420 Salem, OR MSA
41460 Salina, KS MISA
41500 Salinas, CA MSA
41540 Salisbury, MD-DE MSA
41620 Salt Lake City, UT MSA
41660 San Angelo, TX MSA
41700 San Antonio-New Braunfels, TX MSA
41740 San Diego-Carlsbad, CA MSA
41760 Sandpoint, ID MISA
41780 Sandusky, OH MISA
41820 Sanford, NC MISA
41860 San Francisco-Oakland-Hayward, CA MSA
41940 San Jose-Sunnyvale-Santa Clara, CA MSA
42020 San Luis Obispo-Paso Robles-Arroyo Grande, CA MSA
42100 Santa Cruz-Watsonville, CA MSA
42140 Santa Fe, NM MSA
42200 Santa Maria-Santa Barbara, CA MSA
42220 Santa Rosa, CA MSA
42300 Sault Ste. Marie, MI MISA
42340 Savannah, GA MSA
42380 Sayre, PA MISA
42420 Scottsbluff, NE MISA
42460 Scottsboro, AL MISA
42540 Scranton--Wilkes-Barre--Hazleton, PA MSA
42620 Searcy, AR MISA
42660 Seattle-Tacoma-Bellevue, WA MSA
42680 Sebastian-Vero Beach, FL MSA
42700 Sebring, FL MSA
42740 Sedalia, MO MISA
42780 Selinsgrove, PA MISA
42820 Selma, AL MISA
42860 Seneca, SC MISA
42900 Seneca Falls, NY MISA
42940 Sevierville, TN MISA
42980 Seymour, IN MISA
43020 Shawano, WI MISA
43060 Shawnee, OK MISA
43100 Sheboygan, WI MSA
43140 Shelby, NC MISA
43180 Shelbyville, TN MISA
43220 Shelton, WA MISA
43260 Sheridan, WY MISA
43300 Sherman-Denison, TX MSA
43320 Show Low, AZ MISA
43340 Shreveport-Bossier City, LA MSA
43380 Sidney, OH MISA
43420 Sierra Vista-Douglas, AZ MSA
43460 Sikeston, MO MISA
43500 Silver City, NM MISA
43580 Sioux City, IA-NE-SD MSA
43620 Sioux Falls, SD MSA
43660 Snyder, TX MISA
43700 Somerset, KY MISA
43740 Somerset, PA MISA
43760 Sonora, CA MISA
43780 South Bend-Mishawaka, IN-MI MSA
43900 Spartanburg, SC MSA
43940 Spearfish, SD MISA
43980 Spencer, IA MISA
44020 Spirit Lake, IA MISA
44060 Spokane-Spokane Valley, WA MSA
44100 Springfield, IL MSA
44140 Springfield, MA MSA
44180 Springfield, MO MSA
44220 Springfield, OH MSA
44260 Starkville, MS MISA
44300 State College, PA MSA
44340 Statesboro, GA MISA
44420 Staunton-Waynesboro, VA MSA
44460 Steamboat Springs, CO MISA
44500 Stephenville, TX MISA
44540 Sterling, CO MISA
44580 Sterling, IL MISA
44620 Stevens Point, WI MISA
44660 Stillwater, OK MISA
44700 Stockton-Lodi, CA MSA
44740 Storm Lake, IA MISA
44780 Sturgis, MI MISA
44860 Sulphur Springs, TX MISA
44900 Summerville, GA MISA
44920 Summit Park, UT MISA
44940 Sumter, SC MSA
44980 Sunbury, PA MISA
45000 Susanville, CA MISA
45020 Sweetwater, TX MISA
45060 Syracuse, NY MSA
45140 Tahlequah, OK MISA
45180 Talladega-Sylacauga, AL MISA
45220 Tallahassee, FL MSA
45300 Tampa-St. Petersburg-Clearwater, FL MSA
45340 Taos, NM MISA
45380 Taylorville, IL MISA
45460 Terre Haute, IN MSA
45500 Texarkana, TX-AR MSA
45520 The Dalles, OR MISA
45540 The Villages, FL MSA
45580 Thomaston, GA MISA
45620 Thomasville, GA MISA
45660 Tiffin, OH MISA
45700 Tifton, GA MISA
45740 Toccoa, GA MISA
45780 Toledo, OH MSA
45820 Topeka, KS MSA
45860 Torrington, CT MISA
45900 Traverse City, MI MISA
45940 Trenton, NJ MSA
45980 Troy, AL MISA
46020 Truckee-Grass Valley, CA MISA
46060 Tucson, AZ MSA
46100 Tullahoma-Manchester, TN MISA
46140 Tulsa, OK MSA
46180 Tupelo, MS MISA
46220 Tuscaloosa, AL MSA
46300 Twin Falls, ID MISA
46340 Tyler, TX MSA
46380 Ukiah, CA MISA
46460 Union City, TN-KY MISA
46500 Urbana, OH MISA
46520 Urban Honolulu, HI MSA
46540 Utica-Rome, NY MSA
46620 Uvalde, TX MISA
46660 Valdosta, GA MSA
46700 Vallejo-Fairfield, CA MSA
46740 Valley, AL MISA
46780 Van Wert, OH MISA
46820 Vermillion, SD MISA
46860 Vernal, UT MISA
46900 Vernon, TX MISA
46980 Vicksburg, MS MISA
47020 Victoria, TX MSA
47080 Vidalia, GA MISA
47180 Vincennes, IN MISA
47220 Vineland-Bridgeton, NJ MSA
47240 Vineyard Haven, MA MISA
47260 Virginia Beach-Norfolk-Newport News, VA-NC MSA
47300 Visalia-Porterville, CA MSA
47340 Wabash, IN MISA
47380 Waco, TX MSA
47420 Wahpeton, ND-MN MISA
47460 Walla Walla, WA MSA
47540 Wapakoneta, OH MISA
47580 Warner Robins, GA MSA
47620 Warren, PA MISA
47660 Warrensburg, MO MISA
47700 Warsaw, IN MISA
47780 Washington, IN MISA
47820 Washington, NC MISA
47900 Washington-Arlington-Alexandria, DC-VA-MD-WV MSA
47920 Washington Court House, OH MISA
47940 Waterloo-Cedar Falls, IA MSA
47980 Watertown, SD MISA
48020 Watertown-Fort Atkinson, WI MISA
48060 Watertown-Fort Drum, NY MSA
48100 Wauchula, FL MISA
48140 Wausau, WI MSA
48180 Waycross, GA MISA
48220 Weatherford, OK MISA
48260 Weirton-Steubenville, WV-OH MSA
48300 Wenatchee, WA MSA
48460 West Plains, MO MISA
48500 West Point, MS MISA
48540 Wheeling, WV-OH MSA
48580 Whitewater-Elkhorn, WI MISA
48620 Wichita, KS MSA
48660 Wichita Falls, TX MSA
48700 Williamsport, PA MSA
48780 Williston, ND MISA
48820 Willmar, MN MISA
48900 Wilmington, NC MSA
48940 Wilmington, OH MISA
48980 Wilson, NC MISA
49020 Winchester, VA-WV MSA
49080 Winnemucca, NV MISA
49100 Winona, MN MISA
49180 Winston-Salem, NC MSA
49220 Wisconsin Rapids-Marshfield, WI MISA
49260 Woodward, OK MISA
49300 Wooster, OH MISA
49340 Worcester, MA-CT MSA
49380 Worthington, MN MISA
49420 Yakima, WA MSA
49460 Yankton, SD MISA
49620 York-Hanover, PA MSA
49660 Youngstown-Warren-Boardman, OH-PA MSA
49700 Yuba City, CA MSA
49740 Yuma, AZ MSA
49780 Zanesville, OH MISA
49820 Zapata, TX MISA
3.1. Lay of the Land - goto top

Counties are labeled with county name and state-county FIPS code.

 
  View developed with CV XE GIS software.   See this section to learn about making custom metro maps.

3.2. Patterns of Economic Prosperity by Neighborhood go top

Median household income by census tract (see color/data legend at left of map).

 
  View developed with CV XE GIS software.   See this section to learn about making custom metro maps.

 
4. Population Characteristics & Trends - goto top

Population and Components of Change by Year
  Area7/1/20107/1/20117/1/20127/1/20137/1/20147/1/20157/1/20167/1/20172010-17a2010-17b
Total population 263,216 265,103 266,794 269,395 271,529 274,299 275,196 275,897 12,681 4.8
  Births  3,240 3,163 2,986 2,893 2,983 2,833 2,808 20,906 2,987
  Deaths  1,698 1,680 1,737 1,735 1,718 1,882 1,923 12,373 1,768
  -- Natural Increase  1,542 1,483 1,249 1,158 1,265 951 885 8,533 1,219
  Net Migration  380 247 1,358 1,001 1,511 -53 -174 4,270 610
  -- Intl Migration  313 231 364 398 505 517 521 2,849 407
  -- Domestic Migration  67 16 994 603 1,006 -570 -695 1,421 203

4.1. Component City Characteristics go top
Principal Cities (about principal cities); Click link to view city profile.

The largest city in each metropolitan area is designated a "principal city." Additional cities qualify if specified requirements are met concerning population size and employment. The title of each metropolitan area consists of the names of up to three of its principal cities and the name of each state into which the metropolitan area extends.

Principal Cities with 2017 Population and Rank (among all 19,508 cities)
  City Name2017 PopulationU.S. City Rank
  Santa Cruz 65,021565
  Watsonville 54,098710

Cities are places of population concentration. Incorporated cities have governmental powers assigned by the corresponding state. Metros, or CBSAs, contain one or more incorporated city. The Census Bureau develops annual estimates of the population for all cities using a model-based estimation procedure (in contrast to sample survey-based population estimates developed through the American Comunity Survey (ACS). The model based estimates developed for all cities time lag of only a little over a year. In contrast, the ACS-based estimates for cities under 65,000 population have a time lag of four years and are estimates for a 5-year time period. For example, in January 2019, the 7/1/17 estimates are the most recent model-based population data for all cities, whereas the 2017 ACS estimates (centric to mid-2015) are the recent ACS-survey population estimates available for all cities.

Cities 10,000 population and over; click link to view city profile.
  Area7/1/20107/1/20117/1/20127/1/20137/1/20147/1/20157/1/20167/1/2017Chg 10-17%Chg 10-17
  Capitola, CA (0611040) 9,918 9,967 10,018 10,077 10,130 10,185 10,197 10,180 262 2.6
  Santa Cruz, CA (0669112) 60,591 61,480 62,040 62,846 63,299 64,238 64,545 65,021 4,430 7.3
  Scotts Valley, CA (0670588) 11,584 11,633 11,675 11,772 11,864 11,948 11,952 11,945 361 3.1
  Watsonville, CA (0683668) 51,279 51,626 51,960 52,509 53,073 53,664 53,910 54,098 2,819 5.5

All places interactive tables -- ACS 2016 5-year estimates -- General Demographics | Social | Economic | Housing
All places interactive table -- 2010-2017 model-based time series population estimates.

 
4.2. Component County Characteristics - goto top

Metropolitan areas are defined as one or more contiguous counties/county equivalent areas based on a set of demographic-economic criteria. Counties and county equivalent areas comprising the metro are shown below. For multi-county metros, this section provides insights into how the population is changing by county. Many metros changed geographic composition (counties included in the metro) between the Census 2010 vintage and the current vintage. hese changes, if any, are also shown below (county is marked with **). Click county code link to view county components of change.

  Area7/1/20107/1/20117/1/20127/1/20137/1/20147/1/20157/1/20167/1/2017Chg 10-17%Chg 10-17
  Santa Cruz County, CA (06087) 263,216 265,103 266,794 269,395 271,529 274,299 275,196 275,897 12,681 4.8
Number of county/county equivalent areas: 1

All counties demographic-economic interactive tables General Demographics | Social | Economic | Housing
All counties time series population estimates: 2010-2017 interactive table.

 
4.3. General Demographic Characteristics - goto top
    - based on Census American Community Survey 1-year estimates; http://proximityone.com/acs2016.htm
    - see related all ACS 2016 1 year metros General Demographic Characteristics interactive table: http://proximityone.com/cbsa161dp1.htm

  Item20152016Chg15-16%Chg15-16
Total population 274,146 274,673 527 0.2
    Male 135,904 136,118 214 0.2
    Female 138,242 138,555 313 0.2
    Under 5 years 14,839 14,508 -331 -2.2
    5 to 9 years 14,905 15,219 314 2.1
    10 to 14 years 15,318 15,028 -290 -1.9
    15 to 19 years 22,325 23,454 1,129 5.1
    20 to 24 years 28,716 27,423 -1,293 -4.5
    25 to 34 years 34,200 31,610 -2,590 -7.6
    35 to 44 years 31,738 32,347 609 1.9
    45 to 54 years 35,253 36,188 935 2.7
    55 to 59 years 18,497 19,583 1,086 5.9
    60 to 64 years 19,258 18,467 -791 -4.1
    65 to 74 years 24,402 25,482 1,080 4.4
    75 to 84 years 9,958 11,363 1,405 14.1
    85 years and over 4,737 4,001 -736 -15.5
    Median age (years) 36.9 37.4 0.5 1.4
    18 years and over 219,959 220,517 558 0.3
    21 years and over 199,719 197,715 -2,004 -1.0
    62 years and over 50,592 51,492 900 1.8
    65 years and over 39,097 40,846 1,749 4.5
  Race/Origin
    One race 261,217 263,087 1,870 0.7
        White 210,341 203,973 -6,368 -3.0
        Black or African American 2,288 2,908 620 27.1
        American Indian and Alaska Native 1,985 1,797 -188 -9.5
        Asian 12,048 13,692 1,644 13.6
        Native Hawaiian and Other Pacific Islander 268 43 -225 -84.0
        Some other race 34,287 40,674 6,387 18.6
    Two or more races 12,929 11,586 -1,343 -10.4
    Hispanic or Latino (of any race) 91,300 92,088 788 0.9
        Mexican 80,513 84,573 4,060 5.0
    Not Hispanic or Latino 182,846 182,585 -261 -0.1
        White alone  157,821 158,100 279 0.2
        Black or African American alone 2,161 2,744 583 27.0
  Citizen, 18 and over 188,456 193,003 4,547 2.4
    Male 91,687 94,283 2,596 2.8
    Female 96,769 98,720 1,951 2.0

5. Housing Characteristics & Trends - goto top

5.1. Total Housing Units - goto top
Housing unit estimates shown in section 5.1. are model-based estimates developed by the Census Bureau annually. These estimates may differ some from ACS-based estimates shown in section 5.2. The model-based estimates are available in advance of the ACS-based data and developed using a different method. Unlike the ACS-based 1-year estimates, the model-based estimates are available for all counties and metros.

  Item7/1/20107/1/20117/1/20127/1/20137/1/20147/1/20157/1/20167/1/2017Chg 10-17%Chg 10-17
  Total Housing Units 104,495 104,602 104,770 104,975 105,248 105,528 105,834 106,318 1,823 1.7

See related time series housing estimates interactive table.

 
5.2. General Housing Characteristics - goto top
    - based on Census American Community Survey 1-year estimates; http://proximityone.com/acs2016.htm
    - see related all ACS 2016 1 year metros Housing Characteristics interactive table: http://proximityone.com/cbsa161dp4.htm

  Item20152016Chg15-16%Chg15-16
Total housing units 105,525 105,635 110 0.1
    Occupied housing units (households) 93,317 96,257 2,940 3.2
    Vacant housing units 12,208 9,378 -2,830 -23.2
Homeowner vacancy rate 0.80 0.30 -0.50 -62.5
Rental vacancy rate 1.70 1.60 -0.10 -5.9
Units in Structure
    1-unit, detached 65,665 67,626 1,961 3.0
    1-unit, attached 7,099 8,380 1,281 18.0
    2 units 4,826 3,221 -1,605 -33.3
    3 or 4 units 7,274 4,961 -2,313 -31.8
    5 to 9 units 4,503 4,770 267 5.9
    10 to 19 units 2,857 4,475 1,618 56.6
    20 or more units 6,389 6,672 283 4.4
    Mobile home 6,666 5,493 -1,173 -17.6
    Boat, RV, van, etc. 246 37 -209 -85.0
Year Structure Built
    Built 2014 or later 73 380 307 420.5
    Built 2010 or 2013 1,354 971 -383 -28.3
    Built 2000 to 2009 7,489 9,364 1,875 25.0
    Built 1990 to 1999 11,736 10,137 -1,599 -13.6
    Built 1980 to 1989 13,879 13,841 -38 -0.3
    Built 1970 to 1979 21,845 23,523 1,678 7.7
    Built 1960 to 1969 15,595 14,544 -1,051 -6.7
    Built 1950 to 1959 12,092 11,364 -728 -6.0
    Built 1940 to 1949 7,803 8,155 352 4.5
    Built 1939 or earlier 13,659 13,356 -303 -2.2
Total housing units - Median rooms 5 5 0 2.0
    Occupied housing units - Owner-occupied 51,705 56,232 4,527 8.8
    Occupied housing units - Renter-occupied 41,612 40,025 -1,587 -3.8
Average household size of owner-occupied unit 2.72 2.73 0.01 0.4
Average household size of renter-occupied unit 2.90 2.71 -0.19 -6.6
Year Moved into Unit; Occupied Housing Units
    Moved in 2015 or later 4,712 15,965 11,253 238.8
    Moved in 2010 to 2014 32,500 24,053 -8,447 -26.0
    Moved in 2000 to 2009 25,589 25,502 -87 -0.3
    Moved in 1990 to 1999 14,806 15,338 532 3.6
    Moved in 1980 to 1989 8,475 8,232 -243 -2.9
    Moved in 1979 or earlier 7,235 7,167 -68 -0.9
Year Vehicles; Occupied Housing Units
    No vehicles available 5,305 5,747 442 8.3
    1 vehicle available 30,906 26,638 -4,268 -13.8
    2 vehicles available 32,913 37,332 4,419 13.4
    3 or more vehicles available 24,193 26,540 2,347 9.7
House Heating; Occupied Housing Units
    Utility gas 54,714 58,311 3,597 6.6
    Bottled, tank, or LP gas 7,607 9,168 1,561 20.5
    Electricity 21,120 19,846 -1,274 -6.0
    Fuel oil, kerosene, etc. 83 118 35 42.2
    Coal or coke 20 0 -20 -100.0
    Wood 6,124 4,911 -1,213 -19.8
    Solar energy 875 766 -109 -12.5
    occupants per room - 1.00 or less 87,469 88,304 835 1.0
    occupants per room - 1.01 to 1.50 3,557 4,723 1,166 32.8
    occupants per room - 1.51 or more 2,291 3,230 939 41.0
Housing Value; Occupied Housing Units
    Less than $50,000 922 895 -27 -2.9
    $50,000 to $99,999 739 986 247 33.4
    $100,000 to $149,999 1,265 864 -401 -31.7
    $150,000 to $199,999 1,207 523 -684 -56.7
    $200,000 to $299,999 2,185 2,080 -105 -4.8
    $300,000 to $499,999 9,947 9,543 -404 -4.1
    $500,000 to $999,999 28,132 29,300 1,168 4.2
    $1,000,000 or more 7,308 12,041 4,733 64.8
    Median (dollars) 668,300 712,800 44,500 6.7
Mortgage Status; Owner-occupied units - total 51,705 56,232 4,527 8.8
    Occupied housing units -Housing units with a mortgage 33,952 38,868 4,916 14.5
    Occupied housing units - Housing units without a mortgage 17,753 17,364 -389 -2.2
Rent; Occupied units paying rent 40,018 38,195 -1,823 -4.6
    Less than $500 1,521 1,952 431 28.3
    $500 to $999 7,643 5,007 -2,636 -34.5
    $1,000 to $1,499 12,559 10,491 -2,068 -16.5
    $1,500 to $1,999 9,266 8,776 -490 -5.3
    $2,000 to $2,499 5,045 6,481 1,436 28.5
    $2,500 to $2,999 2,576 2,957 381 14.8
    $3,000 or more 1,408 2,531 1,123 79.8
    Median (dollars) 1,442 1,594 152 10.5
GRAPI; Occupied units paying rent (excl units where GRAPI not computed) 38,762 37,986 -776 -2.0
    Less than 15.0 percent 3,954 2,982 -972 -24.6
    15.0 to 19.9 percent 3,265 2,734 -531 -16.3
    20.0 to 24.9 percent 4,258 4,718 460 10.8
    25.0 to 29.9 percent 3,770 4,705 935 24.8
    30.0 to 34.9 percent 3,049 3,680 631 20.7
    35.0 percent or more 20,466 19,167 -1,299 -6.3

5.3. Residential Construction; Housing Units Authorized & Value - goto top

Based on Census Building Permits (http://proximityone.com/metro_residentialconstruction.htm, these data provide insights into the trending quality, type and value of new residential construction. See web section for footnote and related information. These data are updated monthly. The table presents the most recent 12 months.

  ItemAug15Sep15Oct15Nov15Dec15Jan16Feb16Mar16Apr16May16Jun16Jul16
Total Residential Units 17 21 13 14 15 14 14 19 15 21 21 17
  in 1 unit bldgs 9 8 8 7 8 8 9 10 10 11 11 9
  in 2 unit bldgs 0 0 0 0 0 0 0 0 0 0 0 0
  in 3-4 unit bldgs 3 3 0 0 0 0 0 4 0 0 0 3
  in 5+ unit bldgs 5 10 5 7 7 6 5 5 5 10 10 5
  Bldgs with 5+ units 1 2 1 1 1 1 1 1 1 1 2 1
  Percent Coverage 55 55 55 55 55 55 55 55 57 57 57 57
Value ($000), Total Units 2,791 3,250 2,398 2,219 2,435 2,499 2,614 3,288 2,662 3,552 3,386 2,958
  1 unit structures 1,938 1,889 1,889 1,507 1,723 1,889 2,105 2,320 2,153 2,535 2,369 2,105
  2 unit structures 0 0 0 0 0 0 0 0 0 0 0 0
  3-4 unit structures 344 344 0 0 0 0 0 459 0 0 0 344
  5+ unit structures 509 1,017 509 712 712 610 509 509 509 1,017 1,017 509

5.4. Housing Price Index - goto top

Based on the FHFA (Fannie Mae/Freddie Mac) Housing Price Index (http://proximityone.com/hpi.htm), these non seasonally adjusted data provide insights into movement of single-family housing prices. The data are updated quarterly and feature a short lag between the date of availability and quarterly reference date. See related interactive table to compare areas. See related 5-Digit ZIP Code HPI interactive table.
This table shows annual HPI values for the U.S., CBSA state, CBSA and CBSA component counties for the base year 2000 = 100. The rightmost column shows housing value appreciation between 2010 and 2017.

    Housing Price Index:20102011201220132014201520162017HPA 10-17
   United States 126.86 121.29 118.99 123.23 130.83 136.39 143.64 151.78 19.64
   State: California 140.50 132.43 131.49 145.83 166.50 175.49 188.88 203.10 44.56
   Metro: Santa Cruz-Watsonville, CA MSA 127.64 120.03 120.61 131.35 148.12 159.32 173.93 186.32 45.97
   Santa Cruz County, CA 127.64 120.03 120.61 131.35 148.12 159.32 173.93 186.32 45.97

6. Economic Characteristics & Trends - goto top

6.1. Economic Profile - goto top

Based on BEA Regional Economic Information System (http://proximityone.com/reis.htm), these data provide a comprehensive overview of the local economy. See web section for footnote and related information.

Economic Characteristics
  Item2010201120122013201420152016Chg10-16%Chg10-16
Personal income (thousands of dollars) 12,565,434 13,100,030 13,931,267 14,246,799 14,914,978 15,911,723 16,330,704 3,765,270 30.0
.Net earnings by place of residence 8,586,561 8,738,934 9,077,207 9,410,059 9,643,920 10,231,726 10,498,048 1,911,487 22.3
.Personal current transfer receipts 1,706,556 1,704,215 1,729,173 1,804,035 1,911,031 2,053,666 2,135,417 428,861 25.1
..Income maintenance benefits 1/ 158,497 163,617 167,209 168,343 171,732 171,564 169,066 10,569 6.7
..Unemployment insurance compensation 177,053 141,434 116,705 94,767 64,464 58,208 58,651 -118,402 -66.9
..Retirement and other 1,371,006 1,399,164 1,445,259 1,540,925 1,674,835 1,823,894 1,907,700 536,694 39.1
.Dividends, interest, and rent 2/ 2,272,317 2,656,881 3,124,887 3,032,705 3,360,027 3,626,331 3,697,239 1,424,922 62.7
.Population (persons) 3/ 263,270 264,896 266,435 268,948 270,971 273,627 274,673 11,403 4.3
.Per capita personal income 4/ 47,728 49,453 52,288 52,972 55,043 58,151 59,455 11,727 24.6
.Per capita net earnings 4/ 32,615 32,990 34,069 34,988 35,590 37,393 38,220 5,605 17.2
.Per capita pers current trans receipts 4/ 6,482 6,434 6,490 6,708 7,053 7,505 7,774 1,292 19.9
..Per capita income maint benefits 4/ 602 618 628 626 634 627 616 14 2.3
..Per capita unempl insurance comp 4/ 673 534 438 352 238 213 214 -459 -68.2
..Per capita retirement and other 4/ 5,208 5,282 5,424 5,729 6,181 6,666 6,945 1,737 33.4
.Per capita dividends, interest & rent 4/ 8,631 10,030 11,729 11,276 12,400 13,253 13,461 4,830 56.0
.Earnings by place of work 7,682,832 7,627,788 7,690,458 8,049,553 8,383,767 8,614,208 8,722,298 1,039,466 13.5
..Wages and salaries 4,122,092 4,245,776 4,321,981 4,508,717 4,741,582 5,062,957 5,320,890 1,198,798 29.1
..Supplements to wages and salaries 1,144,122 1,228,511 1,220,538 1,287,118 1,355,433 1,417,076 1,483,648 339,526 29.7
...Employer cont/empl pens/insur funds 5/ 857,892 929,466 914,454 970,035 1,020,503 1,061,053 1,105,990 248,098 28.9
...Employer cont/govt social insurance 286,230 299,045 306,084 317,083 334,930 356,023 377,658 91,428 31.9
..Proprietors income 2,416,618 2,153,501 2,147,939 2,253,718 2,286,752 2,134,175 1,917,760 -498,858 -20.6
...Farm proprietors income 117,354 126,255 117,907 141,485 138,743 207,583 132,890 15,536 13.2
...Nonfarm proprietors income 2,299,264 2,027,246 2,030,032 2,112,233 2,148,009 1,926,592 1,784,870 -514,394 -22.4
Total employment (number of jobs) 138,505 138,391 140,362 144,729 149,350 153,654 157,492 18,987 13.7
.Wage and salary employment 96,550 95,978 97,766 101,014 104,589 107,851 110,534 13,984 14.5
.Proprietors employment 41,955 42,413 42,596 43,715 44,761 45,803 46,958 5,003 11.9
..Farm proprietors employment 6/ 521 516 514 517 514 523 518 -3 -0.6
..Nonfarm proprietors employment 41,434 41,897 42,082 43,198 44,247 45,280 46,440 5,006 12.1
Average earnings per job (dollars) 55,470 55,118 54,790 55,618 56,135 56,062 55,382 -88 -0.2
.Average wages and salaries 42,694 44,237 44,207 44,635 45,335 46,944 48,138 5,444 12.8
.Average nonfarm proprietors income 55,492 48,386 48,240 48,897 48,546 42,548 38,434 -17,058 -30.7

6.2. Establishments, Employment & Earnings by Sector (QCEW) - goto top

6.2.1. Establishments, Employment & Earnings by Sector (QCEW)
Based on BLS Quarterly Census of Employment and Wages (http://proximityone.com/eee.htm), these data are updated quarterly and feature only a 7 month lag between the date of availability and quarterly reference date. See related interactive table to compare areas.

  SectorEstablishments
2016Q2
Employment
2016Q2
Avg Weekly Wages
2016Q2
Establishments
2017Q2
Employment
2017Q2
Avg Weekly Wages
2017Q2
 Total, all industries 9,375 105,643 901 9,570 106,618 950
 Total, all industries - Fed Govt 27 522 1,331 27 530 1,481
 Total, all industries - St Govt 22 4,844 1,269 22 4,929 1,300
 Total, all industries - Local Govt 157 12,852 1,041 157 12,913 1,019
 Total, all industries - Private 9,169 87,426 858 9,364 88,246 917
    Goods-producing 1,326 20,666 975 1,383 20,356 1,069
      Natural resources and mining 250 9,290 658 252 8,899 682
      Construction 771 4,380 1,019 814 4,637 1,063
      Manufacturing 305 6,995 1,368 317 6,820 1,579
    Service-providing 7,843 66,760 821 7,981 67,890 871
      Trade, transportation & utilities 1,200 17,172 765 1,219 17,040 753
      Information 101 782 1,119 97 767 1,115
      Financial activities 615 3,583 1,103 620 3,544 1,195
      Professional & business services 1,177 9,680 1,263 1,181 10,332 1,381
      Education and health services 2,969 16,784 936 3,005 17,077 1,023
      Leisure and hospitality 749 14,270 403 758 14,605 416
      Other services 631 4,029 707 634 4,014 747
      Unclassified 401 459 727 467 511 833
.. cell value of '...' indicates value suppressed to maintain confidentiality.

6.2.2. Establishments, Employment & Earnings by Sector (QCEW) - Downloadable Detailed NAICS Files

Use the following links to access detailed QCEW data by detailed type of business (CSV files) .. See notes on using these files.
..   2016Q2 ..   2016Q3 ..   2016Q4 ..   2017Q1 ..   2017Q2 ..   2017Q3 ..   2017Q4 ..   2018Q1
 
6.3. Establishments, Employment & Earnings by Sector (CBP) - goto top

Based on Census County Business Patterns (http://proximityone.com/cbp2016.htm), these place of work data include all sectors except crop/animal production; rail transportation; postal service; pension, health, welfare & vacation funds; trusts, estates & agency accounts; private households; public administration. Most government operations are excluded. See related interactive table.
... this section updates with 2017 data in April 2019.

Establishments, Employment & Earnings by Sector
  SectorEstab
2014
Emp
2014
Avg Annual
Pay 2014
Estab
2015
Emp
2015
Avg Annual
Pay 2015
Estab
2016
Emp
2016
Avg Annual
Pay 2016
-- Total for all sectors 6,830 72,301 43,481 6,961 75,572 44,511 7,028 77,903 45,715
11 - Agriculture, Forestry, Fishing, Hunting 16 0... 19 52 71,731 23 53 76,000
21 - Mining, Quarrying & Oil/Gas Extraction 5 0... 5 0... 5 0...
22 - Utilities 5 0... 5 0... 5 0...
23 - Construction 740 3,208 46,856 792 3,436 50,472 795 3,966 53,856
31 - Manufacturing 304 4,671 50,694 305 5,182 50,040 312 5,158 51,706
42 - Wholesale Trade 314 5,534 66,791 314 5,672 66,705 307 5,490 64,333
44 - Retail Trade 878 11,946 27,255 880 12,274 28,497 900 12,527 29,158
48 - Transportation and Warehousing 98 1,042 37,679 95 1,087 37,599 98 1,119 38,652
51 - Information 118 1,234 69,783 128 1,201 76,021 130 995 65,913
52 - Finance and Insurance 304 2,105 72,301 295 2,225 76,701 299 2,364 76,994
53 - Real Estate and Rental and Leasing 371 1,393 38,760 375 1,447 40,662 372 1,585 41,742
54 - Professional, Scientific & Tech Svcs 878 4,001 69,532 907 4,158 72,193 909 4,360 78,345
55 - Management of Companies/Enterprises 34 1,772 120,763 34 1,603 125,629 33 1,785 113,990
56 - Administrative and Support+ 325 3,501 29,892 328 3,336 31,799 333 3,505 34,255
61 - Educational Services 157 1,838 30,347 158 2,152 31,404 159 2,260 32,982
62 - Health Care and Social Assistance 905 12,651 52,297 919 13,179 53,549 930 13,290 57,721
71 - Arts, Entertainment, and Recreation 114 2,114 27,897 118 2,280 28,168 120 2,551 27,455
72 - Accommodation and Food Services 690 10,941 19,085 700 11,790 19,936 708 12,152 21,033
81 - Other Services (exc Public Admin) 547 4,117 30,614 558 4,304 31,813 569 4,556 32,481

 
6.4. General Economic Characteristics - goto top
    - based on Census American Community Survey 1-year estimates; http://proximityone.com/acs2016.htm
    - see related all ACS 2016 1 year metros Economic Characteristics interactive table: http://proximityone.com/cbsa161dp3.htm

  Item20152016Chg15-16%Chg15-16
Labor Force; Population 16 years and over 226,071 226,906 835 0.4
    In labor force 139,214 144,910 5,696 4.1
    In labor force - Civilian labor force 139,201 144,442 5,241 3.8
    In labor force - Civilian labor force - Employed 132,081 135,997 3,916 3.0
    In labor force - Civilian labor force - Unemployed 7,120 8,445 1,325 18.6
    In labor force - Armed Forces 13 468 455 3500.0
    Not in labor force 86,857 81,996 -4,861 -5.6
    In labor force - Civilian labor force 139,201 144,442 5,241 3.8
    In labor force - Unemployment Rate 5.1 5.8 0.7 13.7
Employment by Industry; Civilian employed population 16 years and over 132,081 135,997 3,916 3.0
    Agriculture, forestry, fishing and hunting, and mining 8,503 6,752 -1,751 -20.6
    Construction 8,794 7,934 -860 -9.8
    Manufacturing 10,467 11,002 535 5.1
    Wholesale trade 3,677 3,492 -185 -5.0
    Retail trade 12,775 15,670 2,895 22.7
    Transportation and warehousing, and utilities 4,062 5,520 1,458 35.9
    Information 2,610 3,018 408 15.6
    Finance and insurance, and real estate and rental and leasing 5,169 5,023 -146 -2.8
    Prof, scientific & management, & admine and waste mgmt services 14,561 16,129 1,568 10.8
    Educational services, and health care and social assistance 30,944 34,788 3,844 12.4
    Arts, entertainment, & recreation, & accommodation & food services 19,128 16,008 -3,120 -16.3
    Other services, except public administration 7,674 6,315 -1,359 -17.7
    Public administration 3,717 4,346 629 16.9
Class of Worker; Civilian employed population 16 years and over 132,081 135,997 3,916 3.0
    Private wage and salary workers 96,129 101,026 4,897 5.1
    Government workers 18,640 20,770 2,130 11.4
    Self-employed in own not incorporated business workers 16,827 13,890 -2,937 -17.5
    Unpaid family workers 485 311 -174 -35.9
Household Income; Total households 93,317 96,257 2,940 3.2
    Less than $10,000 6,071 5,444 -627 -10.3
    $10,000 to $14,999 3,543 4,503 960 27.1
    $15,000 to $24,999 8,712 7,218 -1,494 -17.1
    $25,000 to $34,999 8,095 7,036 -1,059 -13.1
    $35,000 to $49,999 9,652 8,565 -1,087 -11.3
    $50,000 to $74,999 16,896 13,416 -3,480 -20.6
    $75,000 to $99,999 10,681 13,758 3,077 28.8
    $100,000 to $149,999 13,791 16,118 2,327 16.9
    $150,000 to $199,999 7,052 8,428 1,376 19.5
    $200,000 or more 8,824 11,771 2,947 33.4
Median household income (dollars) 65,139 77,613 12,474 19.1
Mean household income (dollars) 91,144 106,035 14,891 16.3
Earnings; Total households with earnings 74,695 75,337 642 0.9
    With earnings - Mean earnings (dollars) 87,809 104,627 16,818 19.2
    With Social Security 29,337 32,077 2,740 9.3
        Mean Social Security income (dollars) 18,102 18,635 533 2.9
    With retirement income 16,764 19,262 2,498 14.9
        Mean retirement income (dollars) 33,835 34,297 462 1.4
    With Supplemental Security Income 3,290 5,570 2,280 69.3
        Mean Supplemental Security Income (dollars) 10,670 7,861 -2,809 -26.3
    With cash public assistance income 2,504 2,113 -391 -15.6
        Mean cash public assistance income (dollars) 4,599 3,278 -1,321 -28.7
    With Food Stamp/SNAP benefits in the past 12 months 7,989 8,984 995 12.5
Familiy Income; Families 58,166 60,500 2,334 4.0
    Less than $10,000 2,693 1,740 -953 -35.4
    $10,000 to $14,999 921 1,440 519 56.4
    $15,000 to $24,999 4,020 3,949 -71 -1.8
    $25,000 to $34,999 4,099 3,019 -1,080 -26.3
    $35,000 to $49,999 7,019 4,938 -2,081 -29.6
    $50,000 to $74,999 9,852 9,154 -698 -7.1
    $75,000 to $99,999 6,805 8,190 1,385 20.4
    $100,000 to $149,999 10,471 12,052 1,581 15.1
    $150,000 to $199,999 5,794 6,522 728 12.6
    $200,000 or more 6,492 9,496 3,004 46.3
Median family income (dollars) 77,255 92,200 14,945 19.3
Mean family income (dollars) 104,799 122,240 17,441 16.6
Per capita income (dollars) 32,374 38,575 6,201 19.2
Per capita income (dollars) - Nonfamily households 35,151 35,757 606 1.7
Median nonfamily income (dollars) 44,681 48,306 3,625 8.1
Mean nonfamily income (dollars) 63,109 73,822 10,713 17.0
Median earnings for workers (dollars) 26,126 30,332 4,206 16.1
Median earnings for male full-time, year-round workers (dollars) 51,960 57,422 5,462 10.5
Median earnings for female full-time, year-round workers (dollars) 43,301 43,721 420 1.0
Insurance Coverage; Civilian Noninstitutionalized Population 272,834 272,994 160 0.1
    With health insurance coverage 258,782 260,572 1,790 0.7
    With private health insurance coverage  188,613 197,877 9,264 4.9
    With public health coverage  101,848 98,867 -2,981 -2.9
    No health insurance coverage 14,052 12,422 -1,630 -11.6

6.5. Gross Domestic Product - goto top

Based on BEA Metro Gross Domestic Products (GDP) estimates (http://proximityone.com/metrogdp.htm), these provide a comprehensive measure of the metro economic output. Gross domestic product (GDP) is the value of the goods and services produced by the metro’s economy less the value of the goods and services used up in production. GDP estimates, updated annually, are available for only Metropolitan Statistical Areas (MSAs). Use the interactive table to rank, sort, compare metros.

  Item2011201220132014201520162017Change
2011-17
%Change
2011-17
Gross Domestic Product, per capita real GDP 38,973 38,037 39,842 40,548 41,452 41,487 41,613 2,640 6.80
Real GDP (millions) 10,332 10,148 10,733 11,010 11,370 11,417 11,481 1,149 11.12
GDP (current dollars, millions) 10,798 10,850 11,711 12,238 12,846 13,041 13,373 2,575 23.85
Real GDP Quantity Index, all industry 100.429 98.642 104.330 107.020 110.523 110.978 111.598......

6.6. Fortune 1000 Companies with Headquarters in Metro - goto top

The Fortune 1000 companies (http://proximityone.com/metros_fortune1000.htm) are the largest businesses in the U.S.

  • Granite Construction Incorporated

Number in this metro: 1

6.7. Labor Market Characteristics & Trends go top

Based on BLS Local Area Unemployment Statistics (http://proximityone.com/laus.htm), these data are updated monthly and feature only a 2 month lag between the date of availability and month reference date. See related annual labor force characteristics in section 6.4. See related interactive table to compare areas. The table shows most recent six months and data (not seasonally adjusted) for month one year earlier than most recent month.

  ItemNov16Jun17Jul17Aug17Sep17Oct17Nov17Change
11/16-11/17
%Change
11/16-11/17
Labor Force143,630147,147146,663145,616143,962145,048144,0133830.27
Employment134,820139,380138,571137,781137,223138,655136,2941,4741.09
Unemployment8,8107,7678,0927,8356,7396,3937,719-1,091-12.38
Unemployment Rate6.135.285.525.384.684.415.36-0.77-12.62

6.8. Cost of Living go top

A cost of living measure is provided by the Regional Price Parity (RPP) for goods and services for an area (state or MSA). The RPP is developed by the Bureau of Economic Analysis (BEA) and updated annually. The RPP is an index where the national average of the cost of goods and services sold is 100. The RPP is a measure of the cost of living in that area relative to the U.S. overall average. The RPP is available for states and MSAs. The 2006-2016 series will be updated and extended to 2017 in May 2019. More detail is available in subscriber edition.

The Regional Price Parity (RPP) for all goods and services for the Santa Cruz-Watsonville, CA MSA changed from 120.1 in 2010 to 124.8 in 2017.
 
7. Social & Education Characteristics - goto top

7.1. General Social Characteristics - goto top
    - based on Census American Community Survey 1-year estimates; http://proximityone.com/acs2016.htm
    - see related all ACS 2016 1 year metros Social Characteristics interactive table: http://proximityone.com/cbsa161dp2.htm

  Item20152016Chg15-16%Chg15-16
Total households 93,317 96,257 2,940 3.2
    Family households (families) 58,166 60,500 2,334 4.0
    Nonfamily households 35,151 35,757 606 1.7
    Nonfamily households - Householder living alone 25,857 25,250 -607 -2.3
Average household size 2.80 2.72 -0.08 -2.9
Average family size 3.39 3.31 -0.08 -2.4
Population in households 261,519 261,966 447 0.2
Enrolled in School; Population 3 years and over enrolled in school 78,901 78,707 -194 -0.2
    Nursery school, preschool 3,429 3,087 -342 -10.0
    Kindergarten 2,394 2,428 34 1.4
    Elementary school (grades 1-8) 25,122 23,292 -1,830 -7.3
    High school (grades 9-12) 12,419 13,653 1,234 9.9
    College or graduate school 35,537 36,247 710 2.0
Educational Attainment; Population 25 years and over 178,043 179,041 998 0.6
    Less than 9th grade 16,841 15,886 -955 -5.7
    9th to 12th grade, no diploma 11,416 6,871 -4,545 -39.8
    High school graduate (includes equivalency) 27,569 28,049 480 1.7
    Some college, no degree 39,508 41,253 1,745 4.4
    Associate's degree 16,575 14,431 -2,144 -12.9
    Bachelor's degree 40,200 41,291 1,091 2.7
    Graduate or professional degree 25,934 31,260 5,326 20.5
    Percent high school graduate or higher 84.1 87.3 3.2 3.8
    Percent bachelor's degree or higher 37.1 40.5 3.4 9.2
Mobility/Migration; Residence one year age - Population 1 year and over 270,538 271,666 1,128 0.4
    Same house 232,957 232,662 -295 -0.1
    Different house in the U.S. 36,347 37,502 1,155 3.2
        Same county 21,604 16,300 -5,304 -24.6
        Different county 14,743 21,202 6,459 43.8
        Different county - Same state 12,724 15,283 2,559 20.1
        Different county - Different state 2,019 5,919 3,900 193.2
    Abroad 1,234 1,502 268 21.7
Nativity
    Native 223,217 227,611 4,394 2.0
        Born in United States 219,867 223,407 3,540 1.6
        Born in United States - State of residence 168,534 168,018 -516 -0.3
        Born in United States - Different state 51,333 55,389 4,056 7.9
        Born in PR, U.S. Island or born abroad to Americans 3,350 4,204 854 25.5
    Foreign born 50,929 47,062 -3,867 -7.6
Foreign-born population 50,929 47,062 -3,867 -7.6
    Naturalized U.S. citizen 18,383 18,763 380 2.1
    Not a U.S. citizen 32,546 28,299 -4,247 -13.0
Language Sooken at Home; Population 5 years and over 259,307 260,165 858 0.3
    English only 176,866 175,770 -1,096 -0.6
    Language other than English 82,441 84,395 1,954 2.4
    Language other than English - Speak English less than "very well" 35,432 33,134 -2,298 -6.5
    Spanish 67,398 68,939 1,541 2.3
    Spanish - Speak English less than "very well" 30,954 29,112 -1,842 -6.0
Computer Access; Total households 93,317 96,257 2,940 3.2
    With a computer 83,390 89,028 5,638 6.8
    With a computer - With a broadband Internet subscription 76,879 84,944 8,065 10.5

7.2. Component School District/Local Education Agency (LEA) Characteristics - goto top

Characteristics for 2015-16 School Year
  NameLEAIDLoGradeHiGradeSchoolsStudentsCity
Bonny Doon Union Elementary0605640KG06 1   165     Santa Cruz, CA
Happy Valley Elementary0616560KG06 1   132     Santa Cruz, CA
Live Oak Elementary0621990KG12 8   2,106     Santa Cruz, CA
Loma Prieta Joint Union Elementary0622350KG08 2   491     Los Gatos, CA
Mountain Elementary0626070KG06 1   124     Soquel, CA
Pacific Elementary0629340KG06 1   115     Davenport, CA
Pajaro Valley Unified0629490KG12 33   20,354     Watsonville, CA
San Lorenzo Valley Unified0634740KG12 8   4,644     Ben Lomond, CA
Santa Cruz City Elementary0635590KG06 5   2,294     Soquel, CA
Santa Cruz City High0635600KG12 10   4,643     Soquel, CA
Santa Cruz County Office Of Education0691036KG12 4   1,352     Santa Cruz, CA
Santa Cruz County Rop06001431012 1   ...     Santa Cruz, CA
Scotts Valley Unified0600043KG12 4   2,545     Scotts Valley, CA
Soquel Union Elementary0637290KG08 5   1,979     Capitola, CA


Number in this metro: 17

7.3. Component Higher Education Institution Characteristics - goto top

This section is not available for this area in this version.

8. GeoPolitics - goto top

Metro breakout not available for this area in this version. See related:
  • 115th Congressional Districts demographic-economic interactive tables General demographics .. Social .. Economic .. Housing
  • State Legislative Districts (2016 cycle) interactive table

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