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Demographic Economic Comparative Analysis & Strategic Planning

Decision-Making Information
  information resources & solutions
  (888) DMI-SOLN
  (888) 364-7656

Visual analysis with ProximityOne tools
click graphic for info; hover to pause

visually analyze clients/markets
site analysis using 1 mile radius


$median household income
patterns by census tract - Houston

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113th Congressional Districts

Click for info

US Asian Indian population 2010

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geocoded students and school
McKinney ISD, TX

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geocoded students and school
with tax parcels & streets

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high school attendance zones
with schools by type

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%high school graduates by
census tract - Puerto Rico

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Austin, TX MSA counties &
places 10K+ population markers

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Appalachia counties (green) &
coalfield counties (orange)

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China provinces percent urban &
cities (markers) by state plan

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Honolulu census tracts (red)
& census blocks

Central Park area NYC

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Kansas City Metro & Counties
Home Depot locations (markers)

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World Cities; focus on Spain

Click for info
Demographic-economic comparative analysis (DECA) is focused on analysis of demographic-economic data for specific areas, such as cities, school districts, counties, ZIP codes, census tracts, states and metros, in the context of related geographies; such as a school district in context of a county and state. This section provides an overview as to purpose, scope, benefits, examples and access to DECA and related analytical reports.

The demographic-economic comparative analysis report provides insights into “where we are now.” The selection, scope, organization and content of data included in the report provide a basis for examining challenges and opportunities that lie ahead. The report provides information for decision-makers and stakeholders to better determine how they might benefit from plans and actions implemented now or scheduled for the future. The data provide a basis for collaborative planning among community/business stakeholders and leaders. These data can provide measures of how things have changed since an earlier point in time – often based on data from Census 2000. Assessing this change, and considering current and prospective change, provide insights into the future – how much might things change, at what time, by how much and where – and how might this change impact us?

The demographic-economic behavior of an area does not happen in a vacuum. It is important to understand the make-up and dynamics of the area around us. What is similar or dissimilar in the broader or adjacent area? Which of these patterns or characteristics might impose challenges or limitations on reaching goals? What are reasonable goals, suggested by analyzing these data, that might be achieved? In what time frame?

Data presented in the report are based on the most recent demographic-economic data released in December 2012 for all U.S. national scope political/statistical geographic areas irrespective of size. The report provides data on more than 600 demographic-economic subject matter items, a comprehensive overview, for the area organized into four structured Demographic-Economic Profiles (DP). Selected highlights from each of these four profiles are presented in the Summary section.

Demographic-Economic Comparative Analysis Report Examples
  Houston ISD, TX -- in comparison with Harris County, TX and State of Texas
  McKinney ISD, TX -- in comparison with Collin County, TX and State of Texas
  Santa Fe Public Schools, NM -- in comparison with Santa Fe County, NM and State of New Mexico

Using the Report. The comparative analysis reports are developed to faciliate strategic planning and comparision of multiple areas. Each report is comprised of a summary/highlights section and the four demographic-economic profile sections. Each of the four DP profiles are subdivided into two or three component pages.

The report is developed/delivered in HTML format. Place it on your website, network or on standalone computers. Navigate to sections of interest with easy to use links on each page.

Each page shows data item descriptive stubs on the left and two columns for the primary area in a side-by-side structure with two comparison areas. A typical design is a school district as a primary area, corresponding county as comparison area one and corresponding state as comparison area two. The data item descriptive stub provides a data item reference (e.g., D001) followed by a short description (e.g, Total Population). Each page is structured so that it may be printed using the browser print operation.

Reports are developed by ProximityOne using the Situation & Outlook (S&O) software and database. See more about the Situation & Outlook resources at See related information at regarding the S&O Profiles.

National Scope Ranking Tables. Use the Web-based interactive ranking tables to rank this area, nationally or within state, on any of the DP items.

• General Demographics --
• Social Characteristics --
• Economic Characteristics --
• Housing Characteristics --

Ordering Reports. To order a report, use this form and mention DECA Reports or call us at (888)364-7656.

Sources. Reports are developed by ProximityOne ( based on data from the Census Bureau American Community Survey (ACS) 2011 5 year estimates (more about ACS 2011 used in the report) and related data. Except as noted, all demographic-economic data are from the ACS 2011 5-year estimates. The only Census 2010 item in the report is total population.

Additional Information
ProximityOne develops geodemographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at Contact us (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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