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Examining Locations & Markets
Trader Joe's & Whole Foods Locations

Visual analysis with ProximityOne tools
click graphic for info; hover to pause

visually analyze clients/markets
site analysis using 1 mile radius


$median household income
patterns by census tract - Houston

hover to pause

113th Congressional Districts

Click for info

US Asian Indian population 2010

Click for info

geocoded students and school
McKinney ISD, TX

Click for info

geocoded students and school
with tax parcels & streets

Click for info

high school attendance zones
with schools by type

Click for info

%high school graduates by
census tract - Puerto Rico

Click for info

Austin, TX MSA counties &
places 10K+ population markers

Click for info

Appalachia counties (green) &
coalfield counties (orange)

Click for info

China provinces percent urban &
cities (markers) by state plan

Click for info

Honolulu census tracts (red)
& census blocks

Central Park area NYC

Click for info

Kansas City Metro & Counties
Home Depot locations (markers)

Click for info

World Cities; focus on Spain

Click for info

Data Analytics Blog
Power of Combining Maps with Data

Support & Technical Assistance
help using these resources

Our Meeting Location

Business Data Analytics Workshop
  -- tools, data & methods
  -- Alexandria, VA; December 1, 2015

Business Data Analytics can help any business more effectively reach goals and objectives. Whether a new or established business, serving a county or national market, similar tools and methods apply.

  • How can you examine patterns/characteristics of existing customers?
  • Where are prospective customers and possible unknown opportunities?
  • How do you best define your market area?
    - what geographies have the largest number of prospects?
  • What are the sales potential in this market area?
    - what are the best measures to examine sales potential?
  • What is your competitive position?
    - how many other establishments offer a similar service in your market area?
  • How can your sales data identify geographic areas of opportunity?

Business Data Analytics tools, data and methods covered in the workshop can help answer these questions and facilitate strategic planning. We cover key steps to help you use Business Data Analytics in your organization. These applications make use of a GIS project and related datasets for a business case study. In the afternoon, we review how to develop similar GIS projects and related datasets from the ground up -- methods and resources that you can use back in your office. We draw on elements developed for the Certificate in Data Analytics

Trader Joe's & Whole Foods
The workshop uses Trader Joe's as the focus business and Whole Foods as a competitor business. These are both fascinating businesses and the analytical framework could have just as easily been Whole Foods as the focus business. These applications are focused on the "supermarkets and other grocery (except convenience) stores" industry (NAICS 445110) but could have been any other industry. We generalize as to methods, data resources and tools where applicable. Apply these methods, data resources and tools to your situation.

Helping Your Business Thrive
Join us at the Business Data Analytics Workshop. This document provides an overview and registration information. See more about Business Data Analytics and resources used in this session.

Date/Time December 1, 2015
  Session starts at 9:30; arrive at 9:00 for laptop setup
  9:00 am to 12:00 pm
    - computer hands-on data and data analytics tools & methods
    - see topics below
  12:00 pm to 1:00 pm - working lunch/break
  1:00 am to 4:00 pm
    - solutions for your organization
    - addressing your specific issues
    - custom development of steps reviewed in morning
  4:00 pm - adjourn
  morning break; lunch catered; afternoon break
Location Hilton Garden Inn Old Town
  1620 Price Street, Alexandria, VA 22314
  2 blocks from metro; map
  small, intimate meeting space; see graphic at right
  limited to 20 participants
Fee $295; $195 each additional person from same organization
Conducted by Warren Glimpse
Registration Register here
Audience Business professionals, consultants, analysts

This program is designed primarily for business professionals, consultants, analysts seeking to advance data analytics skills in using geographic, demographic, economic and business data and data analytics. Goals associated with use of these data, tools and methods are to identify and improve business opportunities and operations.

Each participant receives data access, integration and analytical software and data resources for perpetual post-workshop use. Participants will learn how to use these data and analytical tools. Upon returning the office, participants may continue to use the resources on a perpetual basis.

Topics, Data Resources and Tools
Topics covered in morning computer hands-on session:
  • Overview of data and data analytics tools & methods covered
  • Business locations
  • Territories served
  • Products & Supply Chain
  • Market characteristics
  • Customers & Sales
  • Competitors, Industry & Regional Economy
  • Areas of Opportunity, Competitive Position & Market Penetration
  • Composite Analytical Analyses
  • Related topics

  • Determining performance relative to the market characteristics
  • Assessing impact of external and internal factors affecting operations
    - supply chain, labor force, costs, demand ...
  • Maximizing return on investment
  • Determining areas of missed opportunity
    - metros, hot spots within metros
  • Using collective data in models for predictive analytics
    - examining how might things change & determining impact: when, where and how
  • Interpreting statistical releases
    - determining which relevant, assessing implications for impact
  • Methods for more effective team/collaborative/management decision-making

Benefit & What You Get
  • Face to face time with Warren Glimpse, working on your topics
  • Knowledge development, augmenting analytical skills and results
  • CV XE GIS software - for your post-workshop use
  • DEDE API software - for your post-workshop use
  • BDA GIS Project & Datasets - for your post-workshop use

Data Analytics Tools & Data Resources (covered in morning session)
The program makes use of the GIS project and software described below. The GIS project and software are not demos. They are production resources and most datasets cover the U.S.

Terms of use. Data and software are provided for your use only. The software nor data may be redistributed. Application results (maps, graphics, tables, etc.) may be used in stories, reports and similar documents including publication on the Web. All usage should show reference use of ProximityOne resources and include a link to this Web page.

Participants may optionally use these resources to:
  • become familiar with the data, tools and operations in advance of the session.
  • follow-along with operations discussed in the presentation using these data/tools on their own laptop.
  • develop GIS project variations focused on different districts/areas.
Installation of the resources requires Windows computer and Internet connection.

1. Install the ProximityOne CV XE GIS. See related User Guide.
... if you already have CV XE GIS on your computer, skip this step and proceed with item 2.
... run the CV XE GIS installer
... take all defaults during installation
2. Download the Business Data Analytics GIS project fileset
... requires UserID provided to registrants
... unzip Business Data Analytics GIS project files to local folder c:\bda
3. Open the c:\bda\bda_sd1.gis project
... after completing the above steps, click File>Open>Dialog
... open the file named c:\bda\bda_sd1.gis
4. Done with installation. The start-up view is shown below.
... if the c:\bda\bda_sd1.gis does not work properly, repeat steps starting with item 2.
    and allow overwrites if prompted.
5. See illustrated steps to use the Business Data Analytics GIS project

Business Data Analytics GIS Project Illustrative View [goto top]
Business locations and markets served. Territories for service/market areas are shown as color-shaded areas.   -- use the tools to add customers, prospects, assess market characteristics, flexibly re-define territories

  -- view created using CV XE GIS and associated Business Patterns GIS Project
  -- click graphic for larger showing details.

ProximityOne User Group
Join the ProximityOne User Group to keep up-to-date with new developments relating to metros and component geography decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group.

Support Using these Resources
Learn more about accessing and using demographic-economic data and related analytical tools. Join us in a Data Analytics Lab session. There is no fee for these one-hour Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants.

Additional Information
ProximityOne develops geographic-demographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at Contact ProximityOne (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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