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Situation & Outlook Report

Watertown-Fort Atkinson, WI Micropolitan Statistical Area
(CBSA 48020)
Geographic-Demographic-Economic Characteristics -- access other areas
See about updates.

This section is no longer being updated. Access the permanent replacement section at http://proximityone.com/cbsa/1/cbsa48020.htm. Please bookmark this new URL.

Access 2018 S&O Reports, featuring county and metro projections to 2030, via the interactive table at http://proximityone.com/metros.htm. The 2018 reports are similar but have been greatly expanded and updated.

Contents of this Report
This document is organized into these sections:
1. Recent Trends & Outlook
2. Overview & Updates
3. Reference & Thematic Pattern Maps
3.1. Lay of the Land
3.2. Neighborhood Patterns of Economic Prosperity
4. Population Characteristics & Trends
4.1. Component City Characteristics
4.2. Component County Characteristics
4.2.1. RDEMS Component County Characteristics
4.3. General Demographic Characteristics
5. Housing Characteristics & Trends
5.1. Total Housing Units
5.2. General Housing Characteristics
5.3. Residential Construction; Housing Units Authorized & Value
5.4. Housing Price Index
6. Economic Characteristics & Trends
6.1. Economic Profile
6.2. Cost of Living Indexes
6.3. Cost of Doing Business Indexes
6.4. Consumer Price Index
6.5. Gross Domestic Product
6.6. Establishments, Employment & Earnings by Type of Business
6.7. Labor Market Characteristics & Trends
7. Education Infrastructure
7.1. Component School District Characteristics
7.2. Component Higher Education Institution Characteristics
8. GeoPolitics
  Terms of Use
  Related Resources
  Using this Document
  Updates
  About Metros & Principal Cities
  Glossary


1. Recent Trends & Outlook
Summary of recent business, demographic, economic trends; year-ahead & 5-year outlook.
- the Recent Trends & Outlook section, updated quarterly, covers topics about this metro such as .. assessing the implications of next jobs report .. impact of Fed''s interest rate action .. which sectors are expanding or contracting .. housing market conditions .. insights to help your planning and decision-making. The Recent Trends & Outlook section is available in the subscription edition.

2. Overview & Update
The total population of the Watertown-Fort Atkinson, WI MISA metro changed from 83,685 in 2010 to 84,372 in 2015, a change of 874 (1%). Among all 917 metros, this metro was ranked number 427 in 2010 and 430 in 2015, based on total population. Annual net migration was -91 (2011), 211 (2012), -29 (2013), -392 (2014), -392 (2015). View annual population estimates and components of change table. See more about population characteristics below.

This metro is projected to have a total population in 2020 of 88,169. The projected population change from 2010 to 2020 is 4,483 (5.4%). The population ages 65 years and over is projected to change from 11,409 (2010) to 16,930 (2020), a change of 5,521 (48.4%). See more about population projections.

Based on per capita personal income (PCPI), this metro was ranked number 265 in 2008 and 343 in 2014. among the 917 metros for which personal income was estimated.The PCPI changed from $36,503 in 2008 to $39,495 in 2014, a change of $2,992 (8.2%). Per capita personal income (PCPI) is a comprehensive measure of individual economic well-being. Use the interactive table to compare PCPI in this metro to other metros. See more about PCPI in Economic Characteristics section below.

Attributes of driil-down, small area geography within the metro ... metros account for 65,744 of the national scope 73,056 census tracts (others are in non-metro areas). This metro is comprised of 20 tracts covering the metro wall-to-wall. View, rank, compare demographic-economic attributes of these tracts using the interactive tables. Use the CBSA code 48020; see table usage details below the table.

3. Lay of the Land & Neighborhood Patterns of Economic Prosperity   go top

3.1. Lay of the Land go top
Lay of the Land. The following map shows the metro with bold boundary.
Counties are labeled with county name and state-county FIPS code.

 
  View developed with CV XE GIS software.   See this section to learn about making custom metro maps.

3.2. Patterns of Economic Prosperity by Neighborhood go top

Median household income by census tract (see color/data legend at left of map).

 
  View developed with CV XE GIS software.   See this section to learn about making custom metro maps.

4. Population Characteristics & Trends go top
Updated monthly, quarterly, annually. Housing market conditions and extended detail Available in subscription edition.

4.1. Component City Characteristics go top
Principal Cities (about principal cities); Click link to view city profile.
  •   Fort Atkinson
  •   Watertown

Cities 10,000 population and over; click link to view city profile.
  AreaCensus
2010
July 1
2010
July 1
2011
July 1
2012
July 1
2013
July 1
2014
Change
2010-14
%Change
2010-14
  Fort Atkinson, WI (5526675) 12,368 12,388 12,405 12,463 12,467 12,430 42 0.30
  Watertown, WI (5583975) 23,861 23,835 23,953 23,932 23,859 23,891 56 0.20

All places interactive tables General Demographics | Social | Economic | Housing
All places time series population estimates interactive table.

4.2. Component County Characteristics   go top
Updated periodically, annually. General demographics, social characteristics and extended detail Available in subscription edition.

Metropolitan areas are defined as one or more contiguous counties based on a set of demographic-economic criteria. Counties comprising the metro are shown below. For multi-county metros, this section provides insights into how the population is changing by county. Many metros changed geographic composition (counties included in the metro) between the Census 2010 vintage and the current vintage. These changes, if any, are also shown below (county is marked with **). See projections in related section.Click county code link to view county components of change.

  AreaJuly 1
2010
PctJuly 1
2011
PctJuly 1
2012
PctJuly 1
2013
PctJuly 1
2014
PctJuly 1
2015
Pct
Metro Summary ... more details 197,069 100.0 202,628 100.0 202,375 100.0 202,173 100.0 203,483 100.0 204,275 100.0
  Jefferson County (55055) 83,685 42.5 83,876 41.4 84,373 41.7 84,547 41.8 84,372 41.5 84,559 41.4
  Jefferson County (36045) 14,075 7.1 14,210 7.0 14,250 7.0 14,373 7.1 14,333 7.0 14,374 7.0

All counties interactive tables General Demographics | Social | Economic | Housing
All counties population estimates & components of change time series interactive table.

4.2.1. RDEMS County Characteristics
Updated quarterly. For more information, see RDEMS Main.
Links open HSG1 Housing & New Residential Construction section. Select other sections from list above table.
  Jefferson County, WI

4.3. General Demographic Characteristics
Updated annually. For more information, detail & to compare areas use interactive table.
  Item20132014Change
2013-14
%Change
2013-14
Total Population: Race/Origin 84,509 84,395 -114 -0.13
  One race 82,957 82,609 -348 -0.42
    White 80,246 78,577 -1,669 -2.08
    Black/African American 80,246 78,577 -1,669 -2.08
    American Indian/Alaska Native 108 259 151 139.81
    Asian alone 608 554 -54 -8.88
    Native Hawaiian/Pacific Islander 0 0 0...
    Some other race alone 1,462 2,366 904 61.83
  Two or more races 1,552 1,786 234 15.08
  Hispanic or Latino (of any race) 5,799 5,835 36 0.62
Population 25 years and over 56,844 56,555 -289 0.62
  % high school graduate or higher 92.0 92.3 0.3 0.33
  % bachelor's degree or higher 24.0 23.8 -0.2 -0.83
Total Households 32,613 31,607 -1,006 -0.83
  Median household income ($) 51,235 55,675 4,440 8.67
  Mean household income ($) 68,318 65,916 -2,402 -3.52
  Item20132014Change
2013-14
%Change
2013-14
Total Population: Gender & Age 84,509 84,395 -114 -0.13
  Male 42,088 42,125 37 -3.52
  Female 42,421 42,270 -151 -3.52
  Under 5 years 4,696 4,508 -188 -3.52
  5 to 9 years 4,954 4,942 -12 -0.24
  10 to 14 years 6,165 5,517 -648 -10.51
  15 to 19 years 6,673 6,355 -318 -4.77
  20 to 24 years 5,177 6,518 1,341 25.90
  25 to 34 years 10,111 9,344 -767 -7.59
  35 to 44 years 10,855 10,890 35 0.32
  45 to 54 years 12,518 12,426 -92 -0.73
  55 to 59 years 6,605 6,093 -512 -7.75
  55 to 59 years 6,605 6,093 -512 -7.75
  60 to 64 years 4,664 5,314 650 13.94
  65 to 74 years 6,925 7,212 287 4.14
  75 to 84 years 3,838 3,764 -74 -1.93
  85 years and over 1,328 1,512 184 13.86
  Median age 39.0 40.1 1.1 2.82
  18 years and over 65,184 65,679 495 0.76
  21 years and over 60,252 61,641 1,389 2.31
  62 years and over 14,728 15,351 623 4.23
  65 years and over 12,091 12,488 397 3.28

5. Housing Characteristics & Trends go top
Updated monthly, quarterly, annually. Housing market conditions and extended detail Available in subscription edition.

5.1. Total Housing Units
Updated Annually. Independent annual model-based estimates. For more information, detail & to compare areas use interactive table.
  ItemCensus
2010
July 1
2010
July 1
2011
July 1
2012
July 1
2013
July 1
2014
Change
2010-2014
%Change
2010-2014
  Total Housing Units 35,147 35,165 35,239 35,234 35,232 35,293 128 0.36

5.2. General Housing Characteristics
Updated Annually. For more information, detail & to compare areas use interactive table.
  Item20132014Change
2013-14
%Change
2013-14
Housing Units: Units in Structure 35,141 35,296 155 0.44
  1-unit, detached 24,694 24,964 270 1.09
  1-unit, attached 1,182 2,150 968 81.90
  2 units 2,179 1,699 -480 -22.03
  3 or 4 units 2,132 1,512 -620 -29.08
  5 to 9 units 1,767 1,991 224 12.68
  10 to 20 units 881 564 -317 -35.98
  20 or more units 1,025 1,523 498 48.59
  Item20132014Change
2013-14
%Change
2013-14
Housing Units: Occupancy & Tenure 35,141 35,296 155 0.44
  Occupied Housing Units 32,613 31,607 -1,006 -3.08
    Owner 23,174 22,175 -999 -4.31
    Renter 9,439 9,432 -7 -0.07
  Vacant Housing Units 2,528 3,689 1,161 45.93
  Homeowner vacancy rate 2.90 2.70 -0.20...
  Rental vacancy rate 1.60 8.00 6.40...
Average household size; owner-occ 2.58 2.57 -0.01 -0.39
Average household size; renter-occ 2.26 2.49 0.23 10.18
Median Value $ owner occupied 162,200 180,400 18,200 11.22
Median Rent $ renter occupied 711 796 85 11.95

6. Economic Characteristics & Trends go top

6.1. Economic Profile go top
The Economic Profile shows shows derivation and key components of total personal income. Data are organized by place of residence and place of work. The place of residence profile includes estimates of total personal income, population, and per capita personal income. The place of work profile includes estimates of total earnings, total employment and average earnings per job. Updated annually. See related interactive table.

  Item20112012201320142015Change
2011-2015
%Change
2011-2015
Personal income 3,072,031 3,177,986 3,196,523 3,306,366 3,446,686 374,655 12.2
  Net earnings 1/ 2,084,724 2,139,928 2,154,626 2,190,522 2,285,606 200,882 9.6
  Personal current transfer receipts 543,996 555,482 572,499 597,765 625,248 81,252 14.9
    Income maintenance 2/ 34,809 34,719 36,053 34,864 33,678 -1,131 -3.2
    Unemployment insurance compensation 30,888 21,911 16,941 9,523 7,569 -23,319 -75.5
    Retirement and other 478,299 498,852 519,505 553,378 584,001 105,702 22.1
  Dividends, interest, and rent 3/ 443,311 482,576 469,398 518,079 535,832 92,521 20.9
  Population 4/ 83,876 84,373 84,547 84,372 84,559 683 0.8
  Per capita personal income 36,626 37,666 37,808 39,188 40,761 4,135 11.3
  Per capita net earnings 24,855 25,363 25,484 25,963 27,030 2,175 8.8
  Per capita personal current transfer receipts 6,486 6,584 6,771 7,085 7,394 908 14.0
    Per capita income maintenance 415 411 426 413 398 -17 -4.1
    Per capita unemployment insurance compensation 368 260 200 113 90 -278 -75.5
    Per capita retirement and other 5,702 5,912 6,145 6,559 6,906 1,204 21.1
  Per capita dividends, interest, and rent 5,285 5,720 5,552 6,140 6,337 1,052 19.9
  Earnings by place of work 1,817,728 1,873,933 1,888,207 1,932,602 1,997,504 179,776 9.9
    Wages and salaries 1,239,504 1,285,423 1,299,738 1,350,876 1,398,144 158,640 12.8
    Supplements to wages and salaries 374,937 390,418 386,209 395,949 388,762 13,825 3.7
      Employer cont. for empl. pension & insur. funds 6/ 272,245 284,217 279,541 287,153 278,658 6,413 2.4
      Employer cont. for government social insurance 102,692 106,201 106,668 108,796 110,104 7,412 7.2
    Proprietors' income 203,287 198,092 202,260 185,777 210,598 7,311 3.6
      Nonfarm proprietors' income 25,298 8,358 19,039 4,154 11,727 -13,571 -53.6
      Farm proprietors' income 177,989 189,734 183,221 181,623 198,871 20,882 11.7
Total full-time and part-time employment 43,906 44,170 44,166 44,475 44,357 451 1.0
  Wage and salary jobs 34,905 35,230 35,206 35,399 35,031 126 0.4
  Number of proprietors 9,001 8,940 8,960 9,076 9,326 325 3.6
    Number of nonfarm proprietors 7/ 1,124 1,072 1,089 1,077 1,075 -49 -4.4
    Number of farm proprietors 7,877 7,868 7,871 7,999 8,251 374 4.7
Average earnings per job (dollars) 41,400 42,425 42,753 43,454 45,032 3,632 8.8
  Average wages and salaries 35,511 36,487 36,918 38,161 39,912 4,401 12.4
  Average nonfarm proprietors' income 22,596 24,115 23,278 22,706 24,103 1,507 6.7
Dollar items are in current dollars (not adjusted for inflation). Per capita items in dollars; other dollar items in thousands of dollars.
See related notes.

6.2. Cost of Living Indexes   go top
Updated periodically. Available in subscription edition.

6.3. Cost of Doing Business Indexes   go top
Updated periodically. Available in subscription edition.

6.4. Consumer Price Index   go top
Updated monthly. Available in subscription edition.

6.5. Gross Domestic Product by Sector   go top
Updated quarterly, annually. For more information, detail & to compare areas use interactive table. Additional detail in subscription edition.

6.6. Establishments, Employment & Earnings by Detailed Type of Business go top
Updated quarterly. For more information, detail & to compare areas use interactive table.

Use the following links to access detailed establishment and employment data by type of business (CSV files).
  .. see notes on using these files.
  2013Q1 .. 2013Q2 .. 2013Q3 .. 2013Q4 .|. 2014Q1 .. 2014Q2 .. 2014Q3 .. 2014Q4 .|. 2015Q1 .. 2015Q2 .. 2015Q3 .. 2015Q4 .. 2016Q1 .. 2016Q2
 
6.7. Labor Market Characteristics & Trends go top
Updated monthly. Available in subscription edition.
For more information, detail & to compare areas use interactive table.
Table shows 13 most recent months.
  ItemAug15Sep15Oct15Nov15Dec15Jan16Feb16Mar16Apr16May16Jun16Jul16Aug16
Unemplymnt Rate 3.8 3.7 3.6 3.8 3.9 5.1 5.5 5.0 4.0 3.6 4.2 3.9 3.9
Unemployment 1,741 1,662 1,637 1,726 1,765 2,319 2,539 2,276 1,800 1,656 1,958 1,826 1,797
Employment 43,793 43,865 43,948 43,917 43,835 43,381 43,488 43,583 43,753 44,041 44,768 44,487 44,528
Labor Force45,53445,52745,58545,64345,60045,70046,02745,85945,55345,69746,72646,31346,325

7. Education Infrastructure   go top

7.1. Component School District Characteristics   go top
Districts in this metro. Updated periodically. See related School District interactive table.
District NameCity Name District
Code
Locale
Code
CountyState2012-13
Enrollment
2013 Total
Population
Grade Relevant
Pop Ages 5-17
Cambridge School DistrictCambridge 55021003255055WI 907 5,940 1,005
Fort Atkinson School DistrictFort Atkinson 55047403255055WI 3,042 18,442 3,182
Jefferson School DistrictJefferson 55070503255055WI 1,924 13,437 2,285
Johnson Creek School DistrictJohnson Creek 55071703155055WI 657 4,537 769
Lake Mills Area School DistrictLake Mills 55077103255055WI 1,418 9,360 1,607
Palmyra-Eagle Area School DistrictPalmyra 55113504255055WI 1,019 7,740 1,414
Waterloo School DistrictWaterloo 55157204155055WI 873 5,452 1,012
Watertown Unified School DistrictWatertown 55157503155055WI 3,844 31,081 5,537

Number of districts: 8 ... Total enrollment: 13,684
All school districts interactive tables General Demographics | Social | Economic | Housing
All school districts enrollment & adminstratively reported data interactive table.

7.2. Component Higher Education Institution Characteristics   go top
2014-15 School Year. Extended detail Available in subscription edition.
  Institution City Name Code LevelTotal UG EnrollmentFulltime UG EnrollmentTotal Grad EnrollmentFulltime Grad Enrollment
Maranatha Baptist University Watertown, WI2390717 947 676 117 19

  Number of institutions: 1 ... Total undergraduate enrollment: 947
  Levels: 3-Assoc degree, 4-at least 2, but < 4 years, 5-Bach degree, 6-Postbacc cert, 7 Masters degree, 8 Post-masters cert, 9 Doctors degree

8. GeoPolitics   go top
Updated periodically. Voting patterns, citizen voting age population, state legislative districts, congressional districts .. in this metro.
Available in subscription edition.

Notes
  • All data are for current vintage county and metro definition.
  • Developed by ProximityOne -- Metro Reports (888-364-7656)
  • Data sources: ProximityOne, Census Bureau, Bureau of Economic Analysis, Bureau of Labor Statistics, Federal Housing Finance Agency,
    National Center for Education Statistics.

Updates go top
The subscription edition updates frequently. Selected items are listed below. Register to receive update notifications.
  • Overview lead narrative; quarterly & annual/March.
  • Housing Price Index (section 5.4) quarterly.
  • Establishments, employment & earnings (section 6.6) quarterly.
  • Economic profile and personal income (section 6.1) annual/November.
  • Labor market situation (section 6.7) monthly.
  • Residential construction; units authorized & value (section 5.3.) monthly.
  • Population by county; annual series 2010-2016 (section 4.2.) annual/July.
  • Population by county; links for individual counties (section 4.2.) annual/July.
      -- includes annual data 2010-2016.
      -- includes components of change; race/origin; single year of age; age group summaries.
  • Total population and components of change; annual/March.
  • Census tracts overview section; annual/December.
  • General Demographics section updated/extended; annual/December.
  • Gross Domestic Product section; annual/September.
  • Higher education institutions; annual/February.
  • Metro & county demographic component detailed annual estimates; annual/March.
  • School districts in metro & K-12 enrollment; annual/August.
More about schedule and upcoming events ... Calendar ... Upcoming Events ... Find Event

Terms of Use go top
Situation & Outlook Reports are a proprietary resource developed by ProximityOne. There is no warranty of any type associated with any aspect of this report. The user of this document is solely responsible to any use, direct or indirect, that might be made of this document.

Related Resources go top
  • Metros main page
  • Current estimates and projections: states to 2030, counties & metros to 2020 by age, counties & states to 2060.
  • Making Custom Metropolitan Area Maps
  • Rental Market Conditions by Metropolitan Area
  • Metro Gross Domestic Product
  • Housing Price Index
  • Establishments, Employment & Earnings
  • Regional Economic Information System
  • ACS 2014 1-year General Demographics ... Social Characteristics ... Economic Characteristics ... Housing Characteristics

Using this Document go top
The Situation & Outlook Report, a component of the Situation & Outlook, is a core ProximityOne information resource providing insights into characteristics and trends of counties, metropolitan areas, states and the U.S. The Report also provides a gateway to drill-down demographic, economic and business data for smaller geographic areas.

Metropolitan areas include approximately 94 percent of the U.S. population -- 85 percent in metropolitan statistical areas (MSAs) and 9 percent in micropolitan statistical areas (MISAs).

About Metropolitan Areas & Principal Cities -- scroll section go top
Metropolitan Areas are designated by OMB ("Standards for Delineating Metropolitan and Micropolitan Statistical Areas") based mainly on Census Bureau-sourced data. Metropolitan areas are defined as Metropolitan Statistical Areas (MSA) and Micropolitan Statistical Areas (MISA). MSAs and MISAs are also referred to a Core-Based Statistical Areas (CBSAs). Contiguous CBSAs are defined as Combined Statistical Areas (CSA).

By definition, metropolitan areas are comprised of one or more contiguous counties. Metropolitan areas are not single cities and typically include many cities. Metropolitan areas are comprised of urban and rural areas and often have large expanses of rural territory. A business and demographic-economic synergy exists within each metro; metros often interact with adjacent metros. The demographic-economic make-up of metros vary widely and change often. See more about metros.

Principal Cities. The largest city in each metropolitan or micropolitan statistical area is designated a "principal city." Principal cities are designated by OMB based on Census-sourced data. Additional cities qualify as principal cities if specified requirements are met concerning population size and employment. The title of each metropolitan or micropolitan statistical area consists of the names of up to three of its principal cities and the name of each state into which the metropolitan or micropolitan statistical area extends. Titles of metropolitan divisions also typically are based on principal city names but in certain cases consist of county names.

One or more principal cities are designated within each Metropolitan Statistical Area (MSA) and Micropolitan Statistical Area (MISA). The term "principal city" is defined in the OMB "Standards for Delineating Metropolitan and Micropolitan Statistical Areas." A principal city is an OMB designation applied to one or more incorporated places and/or census designated places (CDPs). The OMB standards designate a Principal City (or Cities) of a Core-Based Statistical Area (CBSA) as determined by:
  a) The largest incorporated place with a 2010 Census population of at least 10,000 in the CBSA or,
        if no incorporated place of at least 10,000 population is present in the CBSA,
        the largest incorporated place or census designated place in the CBSA; and
  b) Additional places with 2010 Census population of at least 250,000 or in which 100,000 or more persons work; and
  c) Additional places with 2010 Census population of 50,000-250,000,
        and number of workers working in the place meets or exceeds the number of workers living in the place; and
  d) Additional places with 2010 Census population of 10,000-50,000, and at least one-third the population size of the largest place,
        and in which the number of workers working in the place meets or exceeds the number of workers living in the place.

ProximityOne User Group go top
Join the ProximityOne User Group to keep up-to-date with new developments relating to metros and component geography decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group.

Support Using these Resources go top
Learn more about accessing and using demographic-economic data and related analytical tools. Join us in a Data Analytics Lab session. There is no fee for these one-hour Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants.

Additional Information go top
ProximityOne develops geographic-demographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at www.twitter.com/proximityone. Contact us (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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