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Situation & Outlook Report

Wisconsin Rapids-Marshfield, WI Micropolitan Statistical Area
(CBSA 49220)
Geographic-Demographic-Economic Characteristics -- access other areas
See about updates.

This section is no longer being updated. Access the permanent replacement section at http://proximityone.com/cbsa/1/cbsa49220.htm. Please bookmark this new URL.

Access 2018 S&O Reports, featuring county and metro projections to 2030, via the interactive table at http://proximityone.com/metros.htm. The 2018 reports are similar but have been greatly expanded and updated.

Contents of this Report
This document is organized into these sections:
1. Recent Trends & Outlook
2. Overview & Updates
3. Reference & Thematic Pattern Maps
3.1. Lay of the Land
3.2. Neighborhood Patterns of Economic Prosperity
4. Population Characteristics & Trends
4.1. Component City Characteristics
4.2. Component County Characteristics
4.2.1. RDEMS Component County Characteristics
4.3. General Demographic Characteristics
5. Housing Characteristics & Trends
5.1. Total Housing Units
5.2. General Housing Characteristics
5.3. Residential Construction; Housing Units Authorized & Value
5.4. Housing Price Index
6. Economic Characteristics & Trends
6.1. Economic Profile
6.2. Cost of Living Indexes
6.3. Cost of Doing Business Indexes
6.4. Consumer Price Index
6.5. Gross Domestic Product
6.6. Establishments, Employment & Earnings by Type of Business
6.7. Labor Market Characteristics & Trends
7. Education Infrastructure
7.1. Component School District Characteristics
7.2. Component Higher Education Institution Characteristics
8. GeoPolitics
  Terms of Use
  Related Resources
  Using this Document
  Updates
  About Metros & Principal Cities
  Glossary


1. Recent Trends & Outlook
Summary of recent business, demographic, economic trends; year-ahead & 5-year outlook.
- the Recent Trends & Outlook section, updated quarterly, covers topics about this metro such as .. assessing the implications of next jobs report .. impact of Fed''s interest rate action .. which sectors are expanding or contracting .. housing market conditions .. insights to help your planning and decision-making. The Recent Trends & Outlook section is available in the subscription edition.

2. Overview & Update
The total population of the Wisconsin Rapids-Marshfield, WI MISA metro changed from 74,807 in 2010 to 73,597 in 2015, a change of -1,372 (-1.8%). Among all 917 metros, this metro was ranked number 461 in 2010 and 467 in 2015, based on total population. Annual net migration was -279 (2011), -340 (2012), -478 (2013), -372 (2014), -372 (2015). View annual population estimates and components of change table. See more about population characteristics below.

This metro is projected to have a total population in 2020 of 76,514. The projected population change from 2010 to 2020 is 1,734 (2.3%). The population ages 65 years and over is projected to change from 13,086 (2010) to 17,020 (2020), a change of 3,934 (30.1%). See more about population projections.

Based on per capita personal income (PCPI), this metro was ranked number 237 in 2008 and 361 in 2014. among the 917 metros for which personal income was estimated.The PCPI changed from $37,191 in 2008 to $39,202 in 2014, a change of $2,011 (5.4%). Per capita personal income (PCPI) is a comprehensive measure of individual economic well-being. Use the interactive table to compare PCPI in this metro to other metros. See more about PCPI in Economic Characteristics section below.

Attributes of driil-down, small area geography within the metro ... metros account for 65,744 of the national scope 73,056 census tracts (others are in non-metro areas). This metro is comprised of 17 tracts covering the metro wall-to-wall. View, rank, compare demographic-economic attributes of these tracts using the interactive tables. Use the CBSA code 49220; see table usage details below the table.

3. Lay of the Land & Neighborhood Patterns of Economic Prosperity   go top

3.1. Lay of the Land go top
Lay of the Land. The following map shows the metro with bold boundary.
Counties are labeled with county name and state-county FIPS code.

 
  View developed with CV XE GIS software.   See this section to learn about making custom metro maps.

3.2. Patterns of Economic Prosperity by Neighborhood go top

Median household income by census tract (see color/data legend at left of map).

 
  View developed with CV XE GIS software.   See this section to learn about making custom metro maps.

4. Population Characteristics & Trends go top
Updated monthly, quarterly, annually. Housing market conditions and extended detail Available in subscription edition.

4.1. Component City Characteristics go top
Principal Cities (about principal cities); Click link to view city profile.
  •   Marshfield
  •   Wisconsin Rapids

Cities 10,000 population and over; click link to view city profile.
  AreaCensus
2010
July 1
2010
July 1
2011
July 1
2012
July 1
2013
July 1
2014
Change
2010-14
%Change
2010-14
  Marshfield, WI (5549675) 19,118 19,072 18,997 18,888 18,734 18,691 -381 -2.00
  Wisconsin Rapids, WI (5588200) 18,367 18,361 18,309 18,199 18,035 17,966 -395 -2.20

All places interactive tables General Demographics | Social | Economic | Housing
All places time series population estimates interactive table.

4.2. Component County Characteristics   go top
Updated periodically, annually. General demographics, social characteristics and extended detail Available in subscription edition.

Metropolitan areas are defined as one or more contiguous counties based on a set of demographic-economic criteria. Counties comprising the metro are shown below. For multi-county metros, this section provides insights into how the population is changing by county. Many metros changed geographic composition (counties included in the metro) between the Census 2010 vintage and the current vintage. These changes, if any, are also shown below (county is marked with **). See projections in related section.Click county code link to view county components of change.

  AreaJuly 1
2010
PctJuly 1
2011
PctJuly 1
2012
PctJuly 1
2013
PctJuly 1
2014
PctJuly 1
2015
Pct
Metro Summary ... more details 197,069 100.0 202,628 100.0 202,375 100.0 202,173 100.0 203,483 100.0 204,275 100.0
  Wood County (55141) ** 74,807 38.0 74,647 36.8 74,384 36.8 73,996 36.6 73,597 36.2 73,435 35.9
  ** indicates this county added since Census 2010 vintage metro definition.

All counties interactive tables General Demographics | Social | Economic | Housing
All counties population estimates & components of change time series interactive table.

4.2.1. RDEMS County Characteristics
Updated quarterly. For more information, see RDEMS Main.
Links open HSG1 Housing & New Residential Construction section. Select other sections from list above table.
  Wood County, WI

4.3. General Demographic Characteristics
Updated annually. For more information, detail & to compare areas use interactive table.
  Item20132014Change
2013-14
%Change
2013-14
Total Population: Race/Origin 73,959 73,608 -351 -0.47
  One race 72,986 72,765 -221 -0.30
    White 69,904 69,909 5 0.01
    Black/African American 69,904 69,909 5 0.01
    American Indian/Alaska Native 592 490 -102 -17.23
    Asian alone 1,519 1,514 -5 -0.33
    Native Hawaiian/Pacific Islander 0 0 0...
    Some other race alone 577 551 -26 -4.51
  Two or more races 973 843 -130 -13.36
  Hispanic or Latino (of any race) 1,912 1,989 77 4.03
Population 25 years and over 52,467 52,141 -326 4.03
  % high school graduate or higher 91.6 92.7 1.1 1.20
  % bachelor's degree or higher 20.3 20.5 0.2 0.99
Total Households 31,724 32,383 659 0.99
  Median household income ($) 47,726 50,831 3,105 6.51
  Mean household income ($) 62,062 62,328 266 0.43
  Item20132014Change
2013-14
%Change
2013-14
Total Population: Gender & Age 73,959 73,608 -351 -0.47
  Male 36,854 36,322 -532 0.43
  Female 37,105 37,286 181 0.43
  Under 5 years 3,866 4,081 215 0.43
  5 to 9 years 4,541 4,305 -236 -5.20
  10 to 14 years 4,532 5,048 516 11.39
  15 to 19 years 4,609 4,194 -415 -9.00
  20 to 24 years 3,944 3,839 -105 -2.66
  25 to 34 years 8,431 8,322 -109 -1.29
  35 to 44 years 8,130 8,299 169 2.08
  45 to 54 years 11,384 10,946 -438 -3.85
  55 to 59 years 5,648 6,560 912 16.15
  55 to 59 years 5,648 6,560 912 16.15
  60 to 64 years 5,571 4,192 -1,379 -24.75
  65 to 74 years 6,897 7,276 379 5.50
  75 to 84 years 4,347 3,965 -382 -8.79
  85 years and over 2,059 2,581 522 25.35
  Median age 44.1 43.5 -0.6 -1.36
  18 years and over 58,164 57,424 -740 -1.27
  21 years and over 55,885 55,520 -365 -0.65
  62 years and over 16,547 16,089 -458 -2.77
  65 years and over 13,303 13,822 519 3.90

5. Housing Characteristics & Trends go top
Updated monthly, quarterly, annually. Housing market conditions and extended detail Available in subscription edition.

5.1. Total Housing Units
Updated Annually. Independent annual model-based estimates. For more information, detail & to compare areas use interactive table.
  ItemCensus
2010
July 1
2010
July 1
2011
July 1
2012
July 1
2013
July 1
2014
Change
2010-2014
%Change
2010-2014
  Total Housing Units 34,088 34,107 34,132 34,141 34,212 34,405 298 0.87

5.2. General Housing Characteristics
Updated Annually. For more information, detail & to compare areas use interactive table.
  Item20132014Change
2013-14
%Change
2013-14
Housing Units: Units in Structure 34,113 34,394 281 0.82
  1-unit, detached 26,260 25,753 -507 -1.93
  1-unit, attached 664 1,277 613 92.32
  2 units 1,223 1,381 158 12.92
  3 or 4 units 587 783 196 33.39
  5 to 9 units 1,273 700 -573 -45.01
  10 to 20 units 746 829 83 11.13
  20 or more units 1,618 1,932 314 19.41
  Item20132014Change
2013-14
%Change
2013-14
Housing Units: Occupancy & Tenure 34,113 34,394 281 0.82
  Occupied Housing Units 31,724 32,383 659 2.08
    Owner 23,816 24,020 204 0.86
    Renter 7,908 8,363 455 5.75
  Vacant Housing Units 2,389 2,011 -378 -15.82
  Homeowner vacancy rate 3.00 1.60 -1.40...
  Rental vacancy rate 5.20 5.00 -0.20...
Average household size; owner-occ 2.41 2.34 -0.07 -2.90
Average household size; renter-occ 1.98 1.98 0.00 0.00
Median Value $ owner occupied 120,800 124,600 3,800 3.15
Median Rent $ renter occupied 573 677 104 18.15

6. Economic Characteristics & Trends go top

6.1. Economic Profile go top
The Economic Profile shows shows derivation and key components of total personal income. Data are organized by place of residence and place of work. The place of residence profile includes estimates of total personal income, population, and per capita personal income. The place of work profile includes estimates of total earnings, total employment and average earnings per job. Updated annually. See related interactive table.

  Item20112012201320142015Change
2011-2015
%Change
2011-2015
Personal income 2,867,848 2,876,563 2,858,983 2,970,555 3,075,676 207,828 7.2
  Net earnings 1/ 1,832,599 1,800,836 1,791,426 1,858,315 1,921,984 89,385 4.9
  Personal current transfer receipts 590,622 604,232 613,081 635,171 662,212 71,590 12.1
    Income maintenance 2/ 45,274 44,603 47,049 49,030 47,567 2,293 5.1
    Unemployment insurance compensation 27,919 20,816 17,215 11,394 8,413 -19,506 -69.9
    Retirement and other 517,429 538,813 548,817 574,747 606,232 88,803 17.2
  Dividends, interest, and rent 3/ 444,627 471,495 454,476 477,069 491,480 46,853 10.5
  Population 4/ 74,647 74,384 73,996 73,597 73,435 -1,212 -1.6
  Per capita personal income 38,419 38,672 38,637 40,362 41,883 3,464 9.0
  Per capita net earnings 24,550 24,210 24,210 25,250 26,173 1,623 6.6
  Per capita personal current transfer receipts 7,912 8,123 8,285 8,630 9,018 1,106 14.0
    Per capita income maintenance 607 600 636 666 648 41 6.8
    Per capita unemployment insurance compensation 374 280 233 155 115 -259 -69.3
    Per capita retirement and other 6,932 7,244 7,417 7,809 8,255 1,323 19.1
  Per capita dividends, interest, and rent 5,956 6,339 6,142 6,482 6,693 737 12.4
  Earnings by place of work 2,685,455 2,234,030 2,249,681 2,368,656 2,374,649 -310,806 -11.6
    Wages and salaries 1,958,132 1,572,416 1,598,289 1,693,624 1,695,527 -262,605 -13.4
    Supplements to wages and salaries 519,410 452,026 451,467 458,450 447,186 -72,224 -13.9
      Employer cont. for empl. pension & insur. funds 6/ 371,176 324,992 322,557 325,940 316,309 -54,867 -14.8
      Employer cont. for government social insurance 148,234 127,034 128,910 132,510 130,877 -17,357 -11.7
    Proprietors' income 207,913 209,588 199,925 216,582 231,936 24,023 11.6
      Nonfarm proprietors' income 33,151 31,179 23,705 19,838 16,434 -16,717 -50.4
      Farm proprietors' income 174,762 178,409 176,220 196,744 215,502 40,740 23.3
Total full-time and part-time employment 53,766 48,380 48,506 48,714 48,814 -4,952 -9.2
  Wage and salary jobs 44,555 39,371 39,274 39,485 39,331 -5,224 -11.7
  Number of proprietors 9,211 9,009 9,232 9,229 9,483 272 3.0
    Number of nonfarm proprietors 7/ 974 960 975 962 960 -14 -1.4
    Number of farm proprietors 8,237 8,049 8,257 8,267 8,523 286 3.5
Average earnings per job (dollars) 49,947 46,177 46,379 48,624 48,647 -1,300 -2.6
  Average wages and salaries 43,949 39,938 40,696 42,893 43,109 -840 -1.9
  Average nonfarm proprietors' income 21,217 22,165 21,342 23,799 25,285 4,068 19.2
Dollar items are in current dollars (not adjusted for inflation). Per capita items in dollars; other dollar items in thousands of dollars.
See related notes.

6.2. Cost of Living Indexes   go top
Updated periodically. Available in subscription edition.

6.3. Cost of Doing Business Indexes   go top
Updated periodically. Available in subscription edition.

6.4. Consumer Price Index   go top
Updated monthly. Available in subscription edition.

6.5. Gross Domestic Product by Sector   go top
Updated quarterly, annually. For more information, detail & to compare areas use interactive table. Additional detail in subscription edition.

6.6. Establishments, Employment & Earnings by Detailed Type of Business go top
Updated quarterly. For more information, detail & to compare areas use interactive table.

Use the following links to access detailed establishment and employment data by type of business (CSV files).
  .. see notes on using these files.
  2013Q1 .. 2013Q2 .. 2013Q3 .. 2013Q4 .|. 2014Q1 .. 2014Q2 .. 2014Q3 .. 2014Q4 .|. 2015Q1 .. 2015Q2 .. 2015Q3 .. 2015Q4 .. 2016Q1 .. 2016Q2
 
6.7. Labor Market Characteristics & Trends go top
Updated monthly. Available in subscription edition.
For more information, detail & to compare areas use interactive table.
Table shows 13 most recent months.
  ItemAug15Sep15Oct15Nov15Dec15Jan16Feb16Mar16Apr16May16Jun16Jul16Aug16
Unemplymnt Rate 5.0 4.5 4.4 4.7 5.0 6.5 7.1 6.3 5.2 4.4 5.3 5.1 4.7
Unemployment 1,697 1,527 1,497 1,611 1,714 2,253 2,466 2,194 1,775 1,504 1,867 1,768 1,608
Employment 32,317 32,742 32,906 32,821 32,861 32,355 32,271 32,406 32,680 32,897 33,131 32,607 32,628
Labor Force34,01434,26934,40334,43234,57534,60834,73734,60034,45534,40134,99834,37534,236

7. Education Infrastructure   go top

7.1. Component School District Characteristics   go top
Districts in this metro. Updated periodically. See related School District interactive table.
District NameCity Name District
Code
Locale
Code
CountyState2012-13
Enrollment
2013 Total
Population
Grade Relevant
Pop Ages 5-17
Auburndale School DistrictAuburndale 55006004255141WI 889 4,673 870
Marshfield Unified School DistrictMarshfield 55088203255141WI 4,067 27,652 4,329
Nekoosa School DistrictNekoosa 55103804155141WI 1,247 9,021 1,387
Pittsville School DistrictPittsville 55117904355141WI 620 3,828 644
Port Edwards School DistrictPort Edwards 55119703255141WI 424 3,653 660
Wisconsin Rapids School DistrictWisconsin Rapids 55170703255141WI 5,324 34,611 5,561

Number of districts: 6 ... Total enrollment: 12,571
All school districts interactive tables General Demographics | Social | Economic | Housing
All school districts enrollment & adminstratively reported data interactive table.

7.2. Component Higher Education Institution Characteristics   go top
2014-15 School Year. Extended detail Available in subscription edition.
  Institution City Name Code LevelTotal UG EnrollmentFulltime UG EnrollmentTotal Grad EnrollmentFulltime Grad Enrollment
Mid-State Technical College Wisconsin Rapids, WI2392204 2,779 1,020 0 0

  Number of institutions: 1 ... Total undergraduate enrollment: 2,779
  Levels: 3-Assoc degree, 4-at least 2, but < 4 years, 5-Bach degree, 6-Postbacc cert, 7 Masters degree, 8 Post-masters cert, 9 Doctors degree

8. GeoPolitics   go top
Updated periodically. Voting patterns, citizen voting age population, state legislative districts, congressional districts .. in this metro.
Available in subscription edition.

Notes
  • All data are for current vintage county and metro definition.
  • Developed by ProximityOne -- Metro Reports (888-364-7656)
  • Data sources: ProximityOne, Census Bureau, Bureau of Economic Analysis, Bureau of Labor Statistics, Federal Housing Finance Agency,
    National Center for Education Statistics.

Updates go top
The subscription edition updates frequently. Selected items are listed below. Register to receive update notifications.
  • Overview lead narrative; quarterly & annual/March.
  • Housing Price Index (section 5.4) quarterly.
  • Establishments, employment & earnings (section 6.6) quarterly.
  • Economic profile and personal income (section 6.1) annual/November.
  • Labor market situation (section 6.7) monthly.
  • Residential construction; units authorized & value (section 5.3.) monthly.
  • Population by county; annual series 2010-2016 (section 4.2.) annual/July.
  • Population by county; links for individual counties (section 4.2.) annual/July.
      -- includes annual data 2010-2016.
      -- includes components of change; race/origin; single year of age; age group summaries.
  • Total population and components of change; annual/March.
  • Census tracts overview section; annual/December.
  • General Demographics section updated/extended; annual/December.
  • Gross Domestic Product section; annual/September.
  • Higher education institutions; annual/February.
  • Metro & county demographic component detailed annual estimates; annual/March.
  • School districts in metro & K-12 enrollment; annual/August.
More about schedule and upcoming events ... Calendar ... Upcoming Events ... Find Event

Terms of Use go top
Situation & Outlook Reports are a proprietary resource developed by ProximityOne. There is no warranty of any type associated with any aspect of this report. The user of this document is solely responsible to any use, direct or indirect, that might be made of this document.

Related Resources go top
  • Metros main page
  • Current estimates and projections: states to 2030, counties & metros to 2020 by age, counties & states to 2060.
  • Making Custom Metropolitan Area Maps
  • Rental Market Conditions by Metropolitan Area
  • Metro Gross Domestic Product
  • Housing Price Index
  • Establishments, Employment & Earnings
  • Regional Economic Information System
  • ACS 2014 1-year General Demographics ... Social Characteristics ... Economic Characteristics ... Housing Characteristics

Using this Document go top
The Situation & Outlook Report, a component of the Situation & Outlook, is a core ProximityOne information resource providing insights into characteristics and trends of counties, metropolitan areas, states and the U.S. The Report also provides a gateway to drill-down demographic, economic and business data for smaller geographic areas.

Metropolitan areas include approximately 94 percent of the U.S. population -- 85 percent in metropolitan statistical areas (MSAs) and 9 percent in micropolitan statistical areas (MISAs).

About Metropolitan Areas & Principal Cities -- scroll section go top
Metropolitan Areas are designated by OMB ("Standards for Delineating Metropolitan and Micropolitan Statistical Areas") based mainly on Census Bureau-sourced data. Metropolitan areas are defined as Metropolitan Statistical Areas (MSA) and Micropolitan Statistical Areas (MISA). MSAs and MISAs are also referred to a Core-Based Statistical Areas (CBSAs). Contiguous CBSAs are defined as Combined Statistical Areas (CSA).

By definition, metropolitan areas are comprised of one or more contiguous counties. Metropolitan areas are not single cities and typically include many cities. Metropolitan areas are comprised of urban and rural areas and often have large expanses of rural territory. A business and demographic-economic synergy exists within each metro; metros often interact with adjacent metros. The demographic-economic make-up of metros vary widely and change often. See more about metros.

Principal Cities. The largest city in each metropolitan or micropolitan statistical area is designated a "principal city." Principal cities are designated by OMB based on Census-sourced data. Additional cities qualify as principal cities if specified requirements are met concerning population size and employment. The title of each metropolitan or micropolitan statistical area consists of the names of up to three of its principal cities and the name of each state into which the metropolitan or micropolitan statistical area extends. Titles of metropolitan divisions also typically are based on principal city names but in certain cases consist of county names.

One or more principal cities are designated within each Metropolitan Statistical Area (MSA) and Micropolitan Statistical Area (MISA). The term "principal city" is defined in the OMB "Standards for Delineating Metropolitan and Micropolitan Statistical Areas." A principal city is an OMB designation applied to one or more incorporated places and/or census designated places (CDPs). The OMB standards designate a Principal City (or Cities) of a Core-Based Statistical Area (CBSA) as determined by:
  a) The largest incorporated place with a 2010 Census population of at least 10,000 in the CBSA or,
        if no incorporated place of at least 10,000 population is present in the CBSA,
        the largest incorporated place or census designated place in the CBSA; and
  b) Additional places with 2010 Census population of at least 250,000 or in which 100,000 or more persons work; and
  c) Additional places with 2010 Census population of 50,000-250,000,
        and number of workers working in the place meets or exceeds the number of workers living in the place; and
  d) Additional places with 2010 Census population of 10,000-50,000, and at least one-third the population size of the largest place,
        and in which the number of workers working in the place meets or exceeds the number of workers living in the place.

ProximityOne User Group go top
Join the ProximityOne User Group to keep up-to-date with new developments relating to metros and component geography decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group.

Support Using these Resources go top
Learn more about accessing and using demographic-economic data and related analytical tools. Join us in a Data Analytics Lab session. There is no fee for these one-hour Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants.

Additional Information go top
ProximityOne develops geographic-demographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at www.twitter.com/proximityone. Contact us (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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