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ZIP Code Demographic Economic Business Data Analytics

Updated February 2017 .. frequently updated information on tools & resources relating to developing, integrating, accessing and using geographic, demographic, economic and statistical data. Join in .. tip of the day posts are added to the Data Analytics Blog on an irregular basis, normally weekly. Follow the blog to receive updates as they occur.

.. the most recent estimates of demographic-economic data by ZIP Code area are based on the American Community Survey (ACS1115) 5-year estimates.

This section is focused on accessing and using median housing value ($MHV), median household income ($MHI) and related data by ZIP code. Many other subject matter items are also covered. $MHV and $MHI are used to illustrate the process and because they are popular subject matter item. Methods described here apply to many other geographies; see related tip sections.

See related section on census tract applications.

Five data access and use options are reviewed. Each method illustrates how $MHV/$MHI can be analyzed/used in different contexts. The most basic data access/data download is illustrated in Option 3.

Contents
  • Option 1 - View the data as a thematic pattern map.
  • Option 2 - View, compare, rank query data in interactive tables.
  • Option 3 - Access data using API Tools; create datasets.
        .. 3a - Extended ZIP Code subject matter access.
        .. 3b - ZIP code urban/rural data access.
        .. 3c - Additional API ACS data access resources.
  • Option 4 - View $MHI in structured profile in context of related data.
  • Option 5 - Site analysis - view circular area profile from a location/ZIP code.

Related sections:
  • Interactive access to demographics based on an address
  • Summary of ZIP Code Data Resources & Tools
  • 10 Reasons to use Census Tracts Versus ZIP Codes
  • Analyzing Census Tract Demographics by ZIP Code Area
  • ZIP Code to Census Tract Equivalence Table
  • ZIP Code Urban/Rural Geography & Demographics
  • Mapping ZIP Code Demograhics
  • Housing Price Index by 5-digit ZIP Code - time series; annual updates
  • Housing Price Index by 3-digit ZIP Code - time series; quarterly updates
  • ZIP Code Business Establishment, Employment & Earnings by type of industry
  • ZIP Code Retail Trade Establishment & Sales by type of industry
  • ZIP Code Equivalence Tables -- ZIP Code to School District

Option 1. View the data as a thematic pattern map; use the GIS tools:
-- Median Housing Value by ZIP Code Area; Los Angeles Area
Click graphic for larger view with more detail.

View developed with CV XE GIS software.
Use the Mapping ZIP Code Demographics tools to develop similar views anywhere in U.S.

Option 2. Use the interactive tables:
ACS1014) 5-year estimates. - go to http://proximityone.com/zip14dp3.htm
- median housing value is item H088; see in item list above interactive table.
- scroll left on the table until H088 appears in the header column
- this column shows the 2014 ACS 5-year estimate for H088 for all ZIP code areas
- see usage notes below table.

ACS1115) 5-year estimates. - go to http://proximityone.com/zip2015.htm

Option 3. Use the API operation:
- 5-year estimates for all ZIP codes
    these examples are based on ACS 2015
- simplest example uses two items:
    median household income ($MHI) is item B19013_001E.
    median housing value ($MHV) is item B25077_001E.
- click this link to get/display $MHI, $MHV, ZIP Code using the API tool.
- this API call retrieves U.S. national scope data.
- a new page displays showing a line/row for each ZIP code (ZCTA).
- data displayed on each row: $MHI, $MHV, ZCTA.
- optionally save this file and import the data into a preferred program.
- more about API tools.
- more about using 1-year and 5-year estimates.

Option 3A
Extending option 3 ... accessing race, origin and $MHV for each ZIP code ...
  click on these example APIs to access data for all ZIP codes
  .. get extended subject matter for all ZIP codes
  .. get extended subject matter for two selected ZIP codes (64112 and 65201)

Items used in these API calls:
  .. B01003_001E - Total population
Age
  .. B01001_011E -- Male: 25 to 29 years (illustrating age cohort access)
  .. B01001_035E -- Female: 25 to 29 years (illustrating age cohort access)
Race/Origin
  .. B02001_002E - White alone
  .. B02001_003E - Black or African American alone
  .. B02001_004E - American Indian and Alaska Native alone
  .. B02001_005E - Asian alone
  .. B02001_006E - Native Hawaiian and Other Pacific Islander alone
  .. B02001_007E - Some other race alone
  .. B02001_008E - Two or more races
  .. B03001_003E - Hispanic (of any race)
Income
  .. B19013_001E - Median household income ($)
  .. B19113_001E - Median family income ($)
Housing & Households
  .. B25001_001E - Total housing units
  .. B25002_002E - Occupied housing units (households)
  .. B19001_017E -- Households with household income $200,000 or more
  .. B25003_002E -- Owner Occupied housing units
  .. B25075_023E --- Housing units value $500,000 to $749,999 (owner occupied)
  .. B25075_024E --- Housing units with value $750,000 to $999,999 (owner occupied)
  .. B25075_025E --- Housing units with value $1,000,000 or more (owner occupied)
  .. B25002_003E - Vacant housing units
  .. B25077_001E - Median housing value ($) - owner occupied units
  .. B25064_001E - Median gross rent ($) - renter occupied units

Option 3B
Extending option 3 ... accessing urban/rural status by ZIP code area ...
  click on the API URL below to access the Census 2010 total population and urban population for all ZIP code areas.
  these data are not from ACS but from the Census 2010 Summary File 1
  .. get extended subject matter for all ZIP codes

Related ACS API Data Access Resources
ACS 2014
  • 2014 ACS_5yr_Seq_Table_Number_Lookup.xls - table/item lookup
  • ACS2014_Table_Shells.xlsx - table shells
  • acs_questionnaire_2014.pdf - ACS 2015 questionnaire (topic coverage)
  • View subject matter items online - slow

ACS 2015
  • 2015 ACS_5yr_Seq_Table_Number_Lookup.xls - table/item lookup
  • ACS2015_Table_Shells.xlsx - table shells
  • acs_questionnaire_2015.pdf - ACS 2015 questionnaire (topic coverage)
  • View subject matter items online - slow

Next ACS ZIP Code data release date (ACS 2016) - December 2017

Option 4. View the median housing value in context of other attributes for a ZIP code.
- click this link to select a ZIP code of interest.
- when the report displays, scroll down in the table to the housing value section.

Option 5. View 5- and 10-mile circular area profile from ZIP (80204) center.
- profile dynamically made using SiteReport tool.
- with SiteReport running, enter the ZIP code, radii and click Run.
- comparative analysis report is generated in HTML and Excel structure.
- Click this link to view resulting profile.
- from the profile, site 2 is 1.9 times the population of site 1.
- Site 1 $MHV is $296,998 compared to Site 2 $MHV $269,734.
- GIS view with integrated radius shown below.


Support Using these Resources [goto top]
Learn more about demographic economic data and related analytical tools. Join us in a Data Analytics Lab session. There is no fee for these Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants.

ProximityOne User Group [goto top]
Join the ProximityOne User Group to keep up-to-date with new developments relating to geographic-demographic-economic decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group.

Additional Information
ProximityOne develops geodemographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at www.twitter.com/proximityone. Contact us (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.


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