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Mapping ZIP Code Demographics

Decision-Making Information
  information resources & solutions
  (888) DMI-SOLN
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Visual analysis with ProximityOne tools
click graphic for info; hover to pause

visually analyze clients/markets
site analysis using 1 mile radius


$median household income
patterns by census tract - Houston

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113th Congressional Districts

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US Asian Indian population 2010

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geocoded students and school
McKinney ISD, TX

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geocoded students and school
with tax parcels & streets

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high school attendance zones
with schools by type

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%high school graduates by
census tract - Puerto Rico

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Austin, TX MSA counties &
places 10K+ population markers

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Appalachia counties (green) &
coalfield counties (orange)

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China provinces percent urban &
cities (markers) by state plan

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Honolulu census tracts (red)
& census blocks

Central Park area NYC

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Kansas City Metro & Counties
Home Depot locations (markers)

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World Cities; focus on Spain

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Data Analytics Blog
Power of Combining Maps with Data

Support & Technical Assistance
help using these resources

Create custom thematic pattern ZIP code area maps for any area in the U.S. using tools and data described in this section. Use the no fee CV XE GIS software with the associated ZIP Code demographics GIS project and datasets to develop maps for areas of interest. This section provides step-by-step instructions to get started. These tools and data are not demos. The software and datasets are accompanied by an interactive table in this section. Use the interactive table to view, compare, contrast, rank or query ZIP code areas and associated demographic-economic characteristics. More about ZIP Code areas and data resources.

March 2016 updates. The GIS project and datasets and interactive table below have been updated to include ACS 2014 subject matter. .. keep up-to-date on wide-ranging geographic, demographic & economic data analytics .. posts are added to the Data Analytics Blog updated weekly .. follow the blog to receive updates as they occur.

Median Housing Value by ZIP Code Area; Los Angeles Area
Click graphic for larger view. Larger view illustrates use of identify/select tool to show mini profile for a selected ZIP code (see at pointer). Expand browser window for best quality view.

View developed with CV XE GIS software.

Where are ZIP code areas that meet a certain criteria? The next graphic illustrates use of the tools to develop a 48-state zoom-out view showing ZIP code areas with two median household income intervals.

View developed with CV XE GIS software. Click graphic for larger view.

ZIP Code Area Demographic-Economic Characteristics -- Interactive Table
  Use the interactive table shown below to examine attributes of ZIP Code areas.
  Click column header to sort; again to sort other direction. Usage notes below table.
  See related Ranking Tables Main Page

Usage Notes
  • Click ShowAll between queries/filters.
  • Query for 5-digit ZIP Code: Click ShowAll button:
    -- replace "85258" (no quotes) with 5 digit ZIP; click Find ZIP button.
    -- performs find for exact match on column 1 (ZIPCode).

Columns & Subject Matter Items -- table and ZIP Code layer in GIS Project.
  • ZIP - ZIP Code area GEOID
  • ALAND10 - land area, SqMt
  • AWATER10 - water area, SqMt
  • TOTALPOP - total population
  • WHITE - White alone population
  • BLACK - Black alone population
  • AIAN - American Indian / Alaska Native alone population
  • ASIAN - Asian alone population
  • NHOPI - Native Hawaiian & Other Pacific Islander alone population
  • SOR - Some other race alone population
  • TOM - Two or more races population
  • HISPANIC - Hispanic population (of any race)
  • MHI - median household income
  • MFI - median family income
  • MHV - median housing value
All subject matter items based on the 2014 American Community Survey (ACS 2014) 5-year estimates.
  • Median household income is top coded at $250,000. Areas showing $250,000 are $250,000 or more.
  • Median housing value is top coded at $1,000,000. Areas showing $1,000,000 are $1,000,000 or more.
  • -1 value indicates no estimate available for this area.

Mapping ZIP Code Demographics GIS Project
  • The ZIP Code Demographics GIS Project was last updated 11/21/16.
  • Purchase a license (item #GISProjectZ1) to use the ZIP Code Demographics GIS project.

Follow these steps to get started using the CV XE GIS software and associated ZIP Code Demographics GIS project. The GIS project and software are not demos. They are production resources and most datasets cover the U.S.

Terms of use. Data and software are provided for your use only. The software nor data may be redistributed. Application results (maps, graphics, tables, etc.) may be used in stories, reports and similar documents including publication on the Web. All usage should show reference use of ProximityOne resources and include a link to this Web page. There is no warranty of any type regarding any aspect of this section or any aspect of the software and related data.

Installation of the resources requires Windows computer and Internet connection.

1. Install the ProximityOne CV XE GIS. See related User Guide.
... if you already have CV XE GIS on your computer, skip this step and proceed with item 2.
... run the CV XE GIS installer
... take all defaults during installation
2. Download the ZIP Code Demographics GIS project fileset
... requires UserID (purchase license)
... unzip ZIP Code Demographics GIS project files to local folder c:\zipcode_demographics
3. Open the c:\zipcode_demographics\zipcode_demographics1.gis project
... after completing the above steps, click File>Open>Dialog
... open the file named c:\zipcode_demographics\zipcode_demographics1.gis
4. Done with installation. The start-up view is shown below.
... if the c:\zipcode_demographics\zipcode_demographics1.gis does not work properly,
    repeat steps starting with item 2 and allow overwrites if prompted.
5. See section below about how to use these resources.

GIS Project Structure
The GIS project contains these U.S. national scope layers:
  • States
  • Metros -- all CBSAs
  • Counties
  • ZIP code areas - use to show ZIP code as label (initially unchecked in legend panel)
  • ZIP code areas - use to show median household income as label (initially unchecked in legend panel)
  • ZIP code areas - shows 6 intervals of median household income
  • OpenStreetMsps - global base map
  • States
Only OpenStreetMaps (optional) requires Internet connection

Using CV XE GIS with the GIS Project
If using the CV XE GIS Viewer (no fee version), first use File>Open>Dialog (main menu bar) to open the project named c:\zipcode_demographics\zipcode_demographics1.gis. (The GIS project name may be optionally set in the start-up setting if using the CV XE GIS Basic or CV XE GIS Pro.) The map window now shows the view shown in the graphic at the top of this page.

1. Labeling ZIP Code Areas
In the legend panel to left of map window,
  • optionally click check box to show layer named "ZIP Code" in map window.
    - this makes the ZIP code visible as a label in the ZIP code area polygon.
  • optionally click check box to show layer named "$MHI Label" in map window.
    - this makes the $MHI value visible as a label in the ZIP code area polygon.
These labels work well when fewer than approximately 100 ZIP codes are shown in the map window.

2. Navigating to Different Regions>
To accelerate navigation steps, turn off (uncheck) the ZIP code layers; then once in the county/region of interest rec-check the ZIP code layer(s).
Drag Map. Set the mouse to drag mode - click hand in the tool bar above the map.
    - click the map window, hold mouse down and drag to preferred location.
Zoom-in or -out. Set the mouse to Zoom by Window mode - click magnifying glass in tool bar above map.
    - zoom-in: click mouse down in map window to be the new upper left of the "zoom-to" region.
    - hold mouse down and drag to lower right of the new lower right of the "zoom-to" region".
    - to zoom-out, reverse the process, starting at lower right and dragging to upper left.

3. View Attributes of an Area
. Set the mouse to Select Mode - click pointer in tool bar above map.
    - click once on the name of a layer in the legend panel.
    - the layer section in the legend panel turns blue; this is now the "active layer".
    - click any geographic object of interest; e.g., ZIP code area for the ZIP code layer.
    - a mini-profile now displays showing the attributes of this geography.
    - the mini-profile content is copied to clipboard; it may be pasted in a spreadsheet or other application.

4. Setting Queries on Layers
See CV XE GIS Layer Editor to modify attributes of layer settings. Start the Layer Editor by dbl-clicking the layer name in the legend panel. The "$MHI x ZIP Code" initial layer settings are shown below. Click graphic for larger view.

This view shows (clicking Section tab on Layer Editor form) that the topmost interval/section will display area attributes for this section when the SQL-like query "MHI>=100000" exists. The Legend panel value for this interval will display as "$100,000 or more". In this settings for this layer there are 6 intervals defined.

Clicking the Area tab on Layer Editor form, the next view shows how the fill pattern, boundary and colors are set.

ProximityOne User Group
Join the ProximityOne User Group to keep up-to-date with new developments relating to metros and component geography decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group.

Support Using these Resources
Learn more about accessing and using demographic-economic data and related analytical tools. Join us in a Data Analytics Lab session. There is no fee for these one-hour Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants.

Additional Information
ProximityOne develops geodemographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our tools (software, data, methodologies) to analyze their own data integrated with other data. Follow ProximityOne on Twitter at Contact us (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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