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Demographic-Economic Insights
  -- examine demographic-economic characteristics; comparing areas

January 2021 .. use the Demographic-Economic Insights (Insights) tool to create side-by-side comparative analysis demographic-economic profiles. Choose from thousands of geographic areas. Selectively choose geographic areas using pick-from-list or geographies stored in a file. Demographic-Economic Insights is a feature of the ProximityOne CV XE GIS software. Development of this tool was initially focused on the "school district community". Census tracts were then added to accomodate analysis of low and moderate income and special needs population. These obviate the need for other types of comparative geographies. Future versions will include additional/different "lead" subject matter to amplify on insights available for certain geographies. See examples below ... and what you can do using these resources. Please e-mail questions/comments.

The start-up is shown in the graphic below and features a demographic-economic side-by-side comparison of a census tract in Honolulu County, HI with Honolulu County. By clicking the Save HTM button, the grid display is saved to HTML, ready to publish, share with others. Click this link to view the report/profile.

.. click graphic for larger view

What You Can Do Using These Resources .. goto top
See more about creating insights below.
Create profiles similar to the one shown above for these geographies listed below.
.. using base data from the 2019 American Community Survey (most current data available)
.. 1-year or 5-year programs

Examples .. to view Insights report, click 5-year or 1-year link to right of geoagraphic area type.
.. compare any one of these geographies with any one from another type of geography
United States .. compare U.S. & Texas .. 5-year .. 1 year .. text file
States .. compare states .. California & New York .. 5-year .. 1 year .. text file
Census tracts .. compare a census tract to a county .. Honolulu .. 5-year .. 1 year not available .. text file
.. use your browser with the Visual Data Analytics Mapserver to view this tract (or any geographic area)
.. tract 15-003-000600 shown with cross-hatch and located in the Diamond Head area of Honolulu
Census tracts .. compare a census tract to a county .. Fairfax, VA .. 5-year .. 1 year not available .. text file
Census tracts .. compare two tracts .. in Maui County & Honolulu County .. 5-year .. 1 year not available .. text file
Cities/Places .. compare city (Austin, TX) to county (Travis, TX) .. 5-year .. 1 year .. text file
Counties .. compare county (Travis, TX) to state (Texas) .. 5-year .. 1 year .. text file
Counties .. compare county (Fairfax, VA) to state (Virginia) .. 5-year .. 1 year .. text file
ZIP Codes .. compare ZIP code to an intersecting census tract (Scottsdale, AZ) .. 5-year .. text file
    click graphic for larger view ..
ZIP Codes .. compare ZIP code to an intersecting census tract (Huntington Beach, CA) .. 5-year .. text file
    insights in context of a Congressional Community .. CC 0648013 shown with orange boundary
    first, the tract code is determined using the CV XE GIS LBD feature for an address:
    then the Insights text file is set up using the ZIP code & tract code used in the Insights file then run,
    CV XE GIS map showing geo-relationships .. CC-ZIP-Tract .. click graphic for larger view ..
Metropolitan Areas.. compare two metros .. Los Angeles & Chicago .. 5-year .. 1 year .. text file
School Districts .. compare school district to state .. Wichita USD & Kansas .. 5-year .. 1 year .. text file
Congressional Districts .. compare city (Irvine, CA) to Congressional District (CA 48) .. 5-year .. 1 year .. text file

.. 5-year means based on 5-year estimates; these estimates are centric to 2017
.. 1-year means based on 1-year estimates; these estimates are for 2019
.. "1-year not available" means one or both areas is under 65,000 population

Standardized Subject Matter
The profiles include data from subject matter sets:
• General demographics "D items" as shown in profile
• Social characteristics "S items" as shown in profile
• Economic characteristics "E items" as shown in profile
• Housing characteristics "H items as shown in profile

All estimates for 2019 in this version; 5-year data centric to 2017; 1-year data for calender 2019.

Select 1-year or 5-year data as appropriate (same scope of sucbject matter)
• Tracts and ZIP code areas have only 5-year data tabulated.
• Other areas under 65,000 population have only 5-year data tabulated.
• 1-year data available for areas other than tracts/ZIPs that have populaiton 65,000 or more.
• 1-year estimates preferred when available, data are more recent that the 5-year estimates.
• When using tracts, ZIPs and areas under 65,000, it might be preferred to use 5-year estimates for even states and the U.S.

Getting Started .. goto top
Insights is an optional (add-on) feature of the ProximityOne CV XE GIS software available for use with Level 1 and above.
• Install the CV XE GIS (CV) software on a Windows computer using this installer.
  .. if already installed, re-install if your version is dated after 12/28/20.
• With CV running, select Analytics>Insights from the main menu, wait for Insights form to appear.

Operations .. goto top
With CV XE GIS running, start Insights from the main menu Analytics>Insights. The Insights form appears:

The listbox shown at lower left includes geographi area codes and names for available geographies. The first three characters are the Summary Level (sumlev). The summary level codes (3 characters and must use lead 0s) and associated geographic area type name are as follows:
  010 United States
  040 State
  050 County
  140 Census Tract
  160 City/Place (1,000 population or more)
  300 Metropolitan Statistical Area (MSA)
  860 ZIP Code Area
  970 School District - Unified

To display a profile for any area, dbl-click the area/item in the listbox at lower left.
.. the start-up defaults to use of the ACS2019 5-year data.
  for eligible areas (65,000 population or over) optionally use radiobutton to select 1-year
.. the profile displays in the grid.
.. optionally save the grid content as an XLS or HTML file.

To display a comparison profile of two areas, use the Run from File button.
.. the Run from File operation uses the "GeoFile" .. a text file whose path/name shown in edit box below the button
.. clicking the Run button with start-up default generates the Hawaii tract-county profile shown as an example above.
.. at completion of display of comparison areas in the grid, a completion message is displayed.
  .. wait for the completion message before saving the grid display as XLS or HTML.

The GeoFile is a two line text file. For convenience, these should be located in the default data folder c:\cvxer\1.
.. there is a line for each area .. two lines/rows in this version.
.. the summary level (see above) is the first three characters.
.. the summary level is followed by the geocode, exact widthn number of characters as shown in listbox.
.. lead zeroes must be retained in the summary level and the geocode.
.. line one for the U.S. would be "01000000" (omit quote characters).
.. text may optionally follow the geocode (suggested).
.. use notepad to make the file; an editor will be added to this version
.. see examples in the above illustrative profile (click link "text" to view the file.

Creating Insights .. goto top
Most basically, these data/tools enable you to understand the "lay of the land" in demographic-economic terms. These data do this is a way that is unique among all other data resources. The nature of the standardized subject matter makes it possible to compare many types of geo Not a panacea, these data have at least these limitations:
  • the data are estimates and subject to errors of estimation
  • the data lag and are based on a recent, but past, statistical survey
    .. they cannot directly tell us about today or the future
  • there are more detailed data available using the API or detailed subject matter table.

Can't I get these data from the Census Bureau?
Yes and no. The "standardized subject matter" has been tabulated by the Census Bureau. But there it stops. Usable data are all about the ability to easily access and consume the data. Census tools can be tedious to use .. Census has to develop capabilities that apply to many types of data that may be of little interest to most users. For example, low and more income designations for census tracts. Often there are meaningful comparative compuations that are not available to Census sourced presentations. Census data access generally only includes Census sourced data (except joint programs like CPS) when other data are essential

Filling in the blanks .. getting questions answered. Having the data is sometimes a half-a-loaf. While statistical agencies attempt to provide answers to questions, sometimes they cannot, sometimes they are not available. We are here to help. Please e-mail questions/comments.

State of the Nation .. goto top
Use these to obtain insights into the "State of the Nation". The U.S. demographic economic insights report tells us that in 2019 (based on 2019 1-year estimates), the total resident population was estimated to be 328,239,523. The median age was 38.5 years. The percent high school graduates was 88.6%. The number of housing units was 139,686,209. The percent owner occupied housing units was 64.1%. These measures are roughly the same today, at the end of 2020, even with the pandemic impact. Some other measures in the report as not as reflective "as of today".

While data shown here do not fully summarize the state of the Nation, there provide many insights. The same can said for any of the geographic areas covered. To obtain a better picture of the state of the Nation, we need supplementary subject matter, more up-to-date data and trending data that give clues into what's happening.

Support Using these Resources .. goto top
Learn more about demographic economic data and related analytical tools. Join us in a Data Analytics Lab session. There is no fee for these Web sessions. Each informal session is focused on a specific topic. The open structure also provides for Q&A and discussion of application issues of interest to participants.

ProximityOne User Group
Join the ProximityOne User Group to keep up-to-date with new developments relating to geographic-demographic-economic decision-making information resources. Receive updates and access to tools and resources available only to members. Use this form to join the User Group.

Additional Information
ProximityOne develops geographic-demographic-economic data and analytical tools and helps organizations knit together and use diverse data in a decision-making and analytical framework. We develop custom demographic/economic estimates and projections, develop geographic and geocoded address files, and assist with impact and geospatial analyses. Wide-ranging organizations use our software, data and methodologies to analyze their own data integrated with other data. Follow ProximityOne on Twitter at Contact ProximityOne (888-364-7656) with questions about data covered in this section or to discuss custom estimates, projections or analyses for your areas of interest.

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